Great by Choice by James C. Collins

Great by Choice

The new question: Ten years after the worldwide bestseller "Good to Great," Jim Collins returns to ask: Why do some companies thrive in uncertainty, even chaos, and others do not? In "Great by Choice," Collins and his colleague, Morten T. Hansen, enumerate the principles for building a truly great enterprise in unpredictable, tumultuous, and fast-moving times. The new study: "Great by Choice" distinguishes itself from Collins's prior work by its...

Details Great by Choice

TitleGreat by Choice
Release DateOct 11th, 2011
GenreBusiness, Leadership, Nonfiction, Management, Self Help

Reviews Great by Choice

  • Loy Machedo
    What were some of the most shocking / memorable incidents you can recollect since the last 10 years?• 9/11?• The Financial Meltdown? Lehman Brothers? Billions getting wiped out?• The iPod, iPad, iPhone revolution?A lot has happened in the last 10 years.Giants who were invincible are now forever invisible.The corporations with abundant financial health are today on a dying life support system.The mortal legends whom we always remembered have...
  • Morgan
    It's really 183 pages (the rest is just research notes). The whole book is summarized on page 175. There's some interesting anecdotes and the ideas make sense, but this is a very slight (as in not very deep) book. What makes a company great is that they do deep analysis of the business, prepare, take advantage of success without endangering the company, re-evaluate periodically, and work steadily for success, making adjustments if necessary.
  • Marichka Dzhala
    Спочатку мені здалося, що ця книжка буде дуже нудною, але я знову помилилася :)Ще такого крутого опрацювання даних я ніколи не читала.Ця книжка - це дослідження того, що потрібно робити для побудови успішної компанії. Джим Коллінз зібрав дані (за пе...
  • Jonathan Cassie
    I am a huge admirer of Jim Collins' research, methods and tight, accessible, methodical writing. "Great By Choice," however, suggests that perhaps the scholarly architecture that made his previous work so great may be losing a bit of its strength. There's a bit of a teabag on its third cup of tea here. The core thesis seems less powerful. The evidence just as good and rich, but in the service of smaller objectives. The narrative less nuanced. Wel...
  • Rachel Bayles
    Great, great, great! Go out and read immediately. A wonderfully hopeful and logic-based formula for progress.
  • Chad Warner
    This book is an engaging exploration of why some companies become great while others don't, despite experiencing similar uncertainty, chaos, and “luck”. It shows that greatness depends on action and discipline, not circumstance or luck. Essentially, success depends more on what we do than what the world does to us. This finding is encouraging and empowering, since we often feel that we’re at the mercy of forces outside our control.I liked t...
  • Nicole
    The fourth book in the series of business management studies by Jim Collins and his colleagues. Built to Last was the first, followed by Good to Great and How the Mighty Fall.In a quote from the book jacket, Great by Choice is the result of a study of "companies that rose to greatness - beating their industry indexes by a minimum of ten times over fifteen years - in environments characterized by big forces and rapid shifts that leaders could not ...
  • Khánh Trình
    Tư tưởng quản trị của quyển sách không có gì mới mẻ, không gây tác động mạnh đến người đọc. Chung qui lại để thành công, bất kì nhà lãnh đạo nào cũng cần có sự chuẩn bị, chuẩn bị mọi lúc, chuẩn bị cho trường hợp bất khả - khủng hoảng là điều cần thiết và dễ hiểu,nhưng chuẩn bị sau khi đã mình đã thành công thì không phải ai cũng "n...
  • Jane
    The concepts in this book are solid. The text seemed somewhat repetitive. Not only that, but just about all of their findings about what distinguishes companies that blow away the competition even in tough times are simply rigorous application of the theory of what works. Zoom out, zoom in? Use both Sensing and Intuition. SMaC? Keeping what works is the strength of those who prefer Introversion and Sensing, and further, is often seen as "resistan...
  • Danny Stokes
    Really good book. Jim Collins has the unique ability to take analytical, empirical research data and couple it with intriguing stories which keep you engaged and learning what makes a great leader and a great company.
  • David Solomon
    Another great insight into the world of successful companies and their leaders. So much to learn from!!!
  • Maksym Lysak
    Good book. Several core ideas are hard to prove wrong, thus the extent of how scientific these evidences are is questionable.However, key things I took for myself:1. Level 5 ambition leaders:- passionately driven for a cause beyond themselves;- doing it not for themselves, for the company (channel their ego to smth bigger than they)2. Empirical Creativity:- fire bullets, not cannibals (this idea intersects with SCRUM (Sutherland), Lean Startup (R...
  • Audrey
    Best takeaway was that luck is based on people. Get lucky with the people that you surround yourself with. The triangle framework of fanatic discipline, productive paranoia, and empirical creativity had some great backup evidence, but it's still unclear whether they can be trained or if they're developed from a young age / which case, how much can we really "choose"? The author seems to imply that Progressive insurance got lucky by ha...
  • Nick Brown
    Wow another classic from Jim Collins! Great by Choice is a definite read for anybody trying to make an effect change in the world through organizations and companies.This time around Jim is joined by University of California Berkeley Business Professor Morten Hansen as they work to answer the question, "Why do some companies thrive in uncertainty, even chaos, and others do not?" To answer this question both Collins and Morten use the matched-pair...
  • Andreas Broby
    This is how every business book should be. Concise, empirical and well-written.
  • Jennifer
    It usually takes some persistence for me to build momentum enough to read books in this genre. This one was recommended by a mentor at just the right time. There were many kernels of wisdom and interesting takeaways from Collins’ research. If you are interested in leadership, this is a read I recommend. “Greatness is not primarily a matter of circumstance; greatness is first and foremost a matter of conscious choice and discipline.”SPOILER ...
  • Mike Ogilvie
    In some ways Great by Choice is similar to other books I've read on running a business. The advice and strategies are spot-on and undeniably the right course of action if you want your business to become great (particularly through turbulent times). In other ways, this book is much better - it deals with more fundamental aspects of how to sustain a business, the importance of preparation, and overall a general attitude that should be adopted. The...
  • Rohan
    I wish I had not read Black Swan and other books by Authors like Malcolm Gladwell. Because even though there are some real good points throughout this book and even though I like Jim Collins, most of the concepts throughout the book sounded repetitive to me. And even worst is the fact that I started questioning almost every research the Author claims to have done to come to the conclusions he has. This feeling stayed with me for most of the book:...
  • Joel
    Doesn't everyone choose to be great? Not even close. You might say it's the difference between wanting and being. In Great by Choice, Collins continues his search for the source of business greatness. Much of the book centers on what it takes to be a "10Xer"---a leader or business that demonstrates a level of success multiples greater than peers.Three concepts dominate: productive paranoia, empirical creativity, and fanatic discipline, which are ...
  • Robert Chapman
    Having read Good to Great, I was very excited to dive into the latest book from Jim Collins. What I loved about Good to Great was the statistical analysis and deep investigative work which was done to reach the conclusions presented.Great by Choice uses this same analysis style to produce what I though were some very surprising results. The main difference between Good to Great and Great by Choice is the criteria used to select the great companie...
  • Tom
    Collins, Jim and Morten T. Hansen (2011) Great by Choice, Harper Business, New York, NY. In this book, Jim Collins compares 7 companies that have performed extraordinarily well during times of great turbulence and uncertainty, while 7 comparison companies in the same industries under the same conditions were not able to perform as well. He calls the high-performing companies the “10Xers” because they outperform comparison companies by an aver...
  • Joe Robles
    We live in chaotic business times. Wouldn't it be great to have a guide book on how to handle things? Well, here it is.I love when I read a book, and it inspires me to read other books. I've never wanted to read about the race to the South Pole, but now I do. Climbing Everest, never interested me before, now I'm adding books to my queue.The biggest takeaway from this book is that preparation is important. You can't be prepared for every disaster,...
  • Keith
    All this certainly makes sense, but it could have been put into a white paper instead of a book. I've only read this and Good to Great, but the other two books are mentioned quite frequently. In total, I think Collins' research points out the essential things that make companies great, but I'm not sure they can be replicated by most companies. At the heart of companies that Collins identifies as great, are great leaders. Not talking necessarily a...
  • Karen Jett
    This book answers the question why some companies thrive while others grow sporadically when facing the same economic conditions. Jim Collins breaks it down into 5 basic strategies:10Xers20 Mile MarchFire Bullets, Then CannonballsLeading above the Death LineSMaCThe two that were most memorable and important to me (though they are all intertwined in the end) are:Fire bullets, then cannonballs and SMac.The bullets / cannonballs analogy has to do wi...
  • Shaun
    This was a quick read for me and very inspiring. I've loved the other Jim Collins' books, including Good to Great, which is a must read for anyone in business. In this book he compares companies that have strived in uncertainty, or companies that did 10 times better than most companies in the same timeframe. He calls these companies 10Xers and they are as follows: Amgen, Biomet, Intel, Microsoft, Progressive Insurance, Southwest Airlines and Stry...
  • Taylor Ellwood
    Great by Choice continues the fine tradition of work and business excellence that is described in Built to Last and Good to Great. If you are a business owner that wants to understand what makes a business great, as well as learn how to implement those standards this book will provide further insights and ideas on what you can do to make your business great. The authors draw on excellent case studies to show what works and what doesn't work as we...
  • Beth
    This is one of my favorite business books! I love how he references Roald Amundsen and Robert Scott, the arctic explorer to show the differences in choices they made. One made choices that that took his team to death, and the other made very different choices and led his team to be the first to reach the South Pole. Seeing those small decisions were so transferable to choices we make each and every day.