Jab, Jab, Jab, Right Hook by Gary Vaynerchuk

Jab, Jab, Jab, Right Hook

The New York Times bestselling author and social media expert returns with hard-won advice on how to connect with customers and beat the competition by mastering social media marketingWhen managers and marketers outline their social media strategies, they often plan for the "right hook"-their next highly anticipated sale or campaign that's going to put the competition out for the count. Even companies committed to jabbing-patiently engaging with ...


Details Jab, Jab, Jab, Right Hook

TitleJab, Jab, Jab, Right Hook
ISBN9780062273062
Author
Release DateNov 26th, 2013
PublisherHarperBusiness
LanguageEnglish
Number of pages195 pages
GenreBusiness, Nonfiction, Social Science, Social Media, Self Help, Personal Development, Entrepreneurship, Buisness, Language, Writing, Leadership, Communication
Rating

Reviews Jab, Jab, Jab, Right Hook

  • Katie Breen Allen
    2013-11-27
    I had a chance to catch some Marietv.com and she was interviewing Gary about his new book. I'll be honest, he was new to me and I almost turned the video off because I just don't have much time to read books right now unless they will help me write mine, or can help me with developing my healing-base business. Holy crapola, I'm so glad I didn't turn off the video. In fact, I watched it and then downloaded the book to my Nook.This was the first bo...
  • Paulo Ribeiro
    2013-11-26
    Worried about good content and bad writing? Not the case. Minimalist, straight to the point writing, amazing content.This book is brilliant. I have to say, this time, Gary found a sweet spot - he got it right.The main problem with the first two books were the writing - even though the content Gary brings up is great, you can tell that by following his videos around - the writing was not okay, a little repetitive and tiring.In this book, no, my fr...
  • Shweta Nigam
    2015-09-27
    If you are an inexperienced social media/ digital marketer, you will find this book useful. While Gary does make some very good (and obvious) points, anyone that has experience in the space will find them elementary. The author seems to have a good understanding of how the diff social media platforms have a certain "vibe," and I'm sure his suggestions will be effective. He also has a lot of examples of good and bad business posts to the platforms...
  • Paul
    2013-11-24
    It is getting increasingly hard for companies, big and small, to tell their story in this noisy, chaotic, social media world. This book attempts to make that task a little easier.Most companies are on social media because it is "expected," or because their competitors are already here. But they have little, or no, idea as to how to do it the right way. Perhaps the biggest rule is to Create Interesting Content. Give people a reason to visit you on...
  • Jodi
    2013-12-02
    I love Gary Vee, but I hadn't planned on reading this book. "Thank You Economy" was a little meh for me after "Crush It" so it took me seeing him in interviews with Marie Forleo and Chase Jarvis to realize I needed to read JJJRH. They were so complimentary of the content that I felt compelled to buy and read it. Glad I did.Like I said in my review for Simon Sinek's book "Start With Why", as a newbie, I need you to show me how to get from A to B t...
  • Geoff Livingston
    2013-12-09
    Gary's latest book does a great job of presenting how to make social media updates interesting. His advice on community management, while martial in tone, is right in the sense that you need to nurture before you ask. Gary is one of the best marketers in the business, so his Ogilvy-esque take on updates is very interesting. More experienced social media marketers may find this to be pedestrian, but it never hurts to polish up.There are some issue...
  • Hestia Istiviani
    2015-10-07
    I read in English but the review is being written in Bahasa IndoneisaFor the sake of my job sebagai Head of Social di salah satu perusahaan copy writing di Surabaya, selain karena buku ini memiliki judul dan penampilan yang unik, ternyata banyak ilmu yang bisa didapat dan berguna untuk para admin di luar sana. Kalau kamu tertarik dengan dunia pemasaran digital terutama yang berhubungan dengan media sosial, buku ini sangat cocok untukmu. Dengan ba...
  • Aga Artka
    2013-11-27
    This pretty much sums it up: "Content is king, context is God and then, there if effort". So quit looking for excuses and finding all that is wrong with various social media platforms. Gary Vee says get on the wagon now, and build your momentum. Figure out a native language of each of the platforms (he covers 9big ones in great detail) and you will see results sooner than later. He shows you examples of good and not so great posts, analyzes them ...
  • Joan
    2013-12-27
    I read this book because I have a small business and I wanted to know what I should be doing on social median AND I wanted to know how to do it. Gary does a good job of evaluating some existing ads on Twitter, etc. And he has some good ideas. However, however told me how to do it. For example, someone favored a tweet I did. How did he do that? I had to have someone tell me what DM was and how to do it. I guess Gary assumed all his readers knew ho...
  • J.F. Penn
    2013-12-27
    Be interesting. Be useful. Be inspiring. Be visual. Be generous. Some of the wisdom of Gary V which he shares by analyzing the social media posts of various brands. Particularly good on visual marketing. Better in print as very visual.
  • Diana
    2013-12-27
    I liked the premise about getting your story out there in a noisy world. However, the book read as an extension of the author's brand more than discussing good content online.
  • Magdalena Golden-Baran
    2014-10-10
    It often happens that readers downgrade a book saying that the same could have been written using only half the words but I think it's the first time I'm annoyed at a book because it promised more substance based on its dimensions but with a more standard typesetting would have only been half as long. Gary Vaynerchuk mentions at one point that he was looking to give the book also a visual social media feel but I don't buy it - my sentiments when ...
  • Kelly Newton
    2014-02-25
    I read this in one day, and would highly recommend anyone interested in social media to browse through it as well. It is mostly pictures (examples) of posts, tweets, pics that are either really cool, or epically awful. Then, the author explains in detail why. He briefly breaks down the major points of the most popular social media platforms (Facebook, Twitter, Instagram, Pinterest, Tumbler, LinkedIn, Snapchat and a couple others) and some of the ...
  • Dane Cobain
    2013-12-14
    I was lucky enough to win tickets to the launch event for this, Vaynerchuk's third foray in to authorship as an authority on social media. As well as including a Q & A with the author himself, attendees were also given a free copy of this book, and I love free books.Here, we have something a little different to Vaynerchuk's previous work - in JJJRH, he scrutinises the micro-content pushed out by dozens of major brands. Sometimes, it works - Oreo'...
  • Chris Bishop
    2013-12-12
    Telling my story in the social world is critical to my job. I am a pastor of a young church. We are a mobile church (we don't have our own building), so in some ways we have a more permanent place online than other places. I have read a number of other social media books geared to faith-based institutions but they have all fallen really flat. Vaynerchuck's book is AWESOME! This is the most helpful text I have read by far. We have a compelling sto...
  • Julia Doherty
    2013-12-28
    I run a digital marketing and social media company, so I was intrigued to read this book as all the gurus are talking about it. I love the phrase jab jab jab right hook. A jab is the same as Green Umbrellas "Beans on Toast". This book has certainly made me think about some of the micro content that we produce for our clients. The biggest takeaway's that I had:1. Putting our logo on the pictures on Facebook / Pinterest2. Using images in Twitter mu...
  • Laura Noggle
    2015-10-20
    Love "Crush It," by Gary Vaynerchuk, we've listened to this audiobook roughly 15 times in the studio ... This book ... Well, it's tough to write a book on social media and stay current ... Jab, Jab, Jab, Right Hook is 2 years old, and it shows. If you're clueless about social media, and media strategy for brands, sure, there are some useful tidbits. As someone very familiar with social media and branding, I found it mostly common sense and stuff ...
  • April
    2013-11-26
    This is a "must read" for anyone who does or is planning to use social media for their business or even personal brand. By illustrating his points with clear case studies, Gary Vee does an excellent job of showing us where some brands have gone wrong and how we can all learn from their mistakes. I've been involved in social media for a very long time and there have been cases where I've seen something that just didn't seem quite right but I could...
  • Carrie Daws
    2016-10-15
    I'm declaring myself done reading the book, but truthfully I'm not. I'm stopping partway through because I want to work on cementing the suggestions in what I've read so far first. And, it's honestly a book I will refer back to time and time again. I appreciate the discussion on the author's theory and experience with social media, but what most helped me was the plethora of examples--good, mediocre, and bad--and his analysis on what would improv...
  • Devika
    2015-04-28
    Will recommend this book to anyone fairly new to the world of social media marketing (like me). Vaynerchuk delivers targeted advice for the popular social media platforms- Facebook, Twitter, Pinterest, Instagram and Tumblr. He is direct and simple with words, outlining unique features of each website. Furthermore, he adds great case studies for each platform to explain what works and what doesn't. It's an easy, light and fun read. Definitely some...
  • Sabina De Matteo
    2014-08-23
    Actually, give it 500 stars. This is probably my new favorite marketing book. WOW. He writes in a way that makes anyone excited about marketing just get it. The theory is clear, and illustrated over and over with so many examples, as well as laugh out loud humor. So while my office may think I'm insane for laughing so much to myself, I'm a better and more savvy marketer. This book is directly affecting my everyday actions at work already. And yes...
  • Daniel Taylor
    2016-12-17
    The first thing you'll notice about this book is that it's visually beautiful. When you get into the meat of it, you'll see that Gary V offers a fresh take on social media marketing. After introducing some general principles, he takes you through seven major social media platforms and offers critiques of business posts. It's a must-read if you want to master social media marketing.
  • Aaron Carpenter
    2015-10-22
    A little dated by 2015, but a very helpful breakdown of how to make the best use of the most popular social media platforms. A great explanation of why we ignore so many of the ads that flood our newsfeed and why we find a few so compelling we share them or even by the product. Would love to read his take on Periscope!
  • Stephen Smotherman
    2013-09-26
    This book needs to be THE TEXTBOOK in every college marketing class in 2014 and 2015. After 2015, the book will probably be very outdated, but that's not a knock on Gary Vee, just a reality of the quickly changing social media world we live in. If you're reading this review in 2014 or 2015, grab this book and read it today!
  • Blakely
    2014-06-16
    The best part of the book was the numerous examples of good / bad social media posts.The worst part is that for some reason this book was made extra heavy. Who did that and why? Whomever it was probably didn't walk three miles as part of their daily commute.
  • Yusef Trowell
    2014-07-29
    Found the book useful at providing many examples on how to leverage social media platforms to optimize your online brand presence. I recommend this for any one who would like to post effective & meaningful social media post consistently.
  • Shawg
    2016-03-25
    Great book for Social Media marketing! Very effective especially with the examples provided for good and bad utilizations of a specific medium. And of course I really enjoy Gary's pieces of advice throughout the book.
  • Vassilena Valchanova
    2014-12-24
    A concise read with great examples, straightforward commentary and recommendations. Love Gary Vee for this direct approach!Read the full review in Bulgarian: http://vasvalch.com/jab-jab-jab-right...
  • Rita
    2013-12-16
    Massively useful. Vaynerchuk explains how to make the most of major (and upcoming) social media platforms.