Creativity, Inc. by Ed Catmull

Creativity, Inc.

“What does it mean to manage well?”From Ed Catmull, co-founder (with Steve Jobs and John Lasseter) of Pixar Animation Studios, comes an incisive book about creativity in business—sure to appeal to readers of Daniel Pink, Tom Peters, and Chip and Dan Heath. Creativity, Inc. is a book for managers who want to lead their employees to new heights, a manual for anyone who strives for originality, and the first-ever, all-access trip into the nerv...


Details Creativity, Inc.

TitleCreativity, Inc.
ISBN9780812993011
Author
Release DateApr 8th, 2014
PublisherRandom House
LanguageEnglish
GenreBusiness, Nonfiction, Leadership, Management
Rating

Reviews Creativity, Inc.

  • Ross Blocher
    2014-04-18
    For those unfamiliar with Ed Catmull, he is best known as the president of both Pixar and Disney Animation Studios. Full disclosure: I work for the latter. Before I came to work at Disney, I knew of Ed Catmull as a technological innovator in the field of computer graphics and animation. He was essential in the development of the alpha channel, z-buffer, texture mapping, and a number of other technologies that make digital animation possible. Afte...
  • Tim Adler
    2014-04-06
    This book is so disappointing. I had hoped it would take one behind the scenes of such storytelling genius as UP and TOY STORY. Instead, it's a bunch of platitudes which could be bullet pointed in a few pages, which indeed they are at the end. Most of it is common sense: rigid pyramid structures in organisations are bad; everybody should feel free to contribute; and, get this, if you're planning to write a feature film, it's good to do some resea...
  • Otis Chandler
    2014-08-29
    Recommend this highly for anyone who works in a technology or creative field. Pixars track records is unparalleled - 14 movies and all of them have been massive hits. I had two important takeaways from this book: how to build a great, lasting culture, and how to build a creative company.Catmull's philosophy both around creating movies and managing his company, is to be relentless about remembering that he doesn't know what he doesn't know. In cre...
  • Jenny (Reading Envy)
    2016-02-01
    I was reading this more for the creativity angle than the story-of-a-company angle, so I definitely skimmed some of the Pixar story. I read bits of this to the group of library faculty and staff that I supervise, and we had a great conversation about our current and upcoming "ugly babies." "Originality is fragile. And, in its first moments, it's often far from pretty. This is why I call early mock-ups of our films "ugly babies. They are not beaut...
  • Amanda
    2015-01-15
    I read this because I'm an artist, but I loved it because I'm a manager. Whether you're a computer science history buff, a fan of Pixar or Disney, an aspiring animator, an entrepreneur, an artist, or manager, you'll get something great out of this book. One of the best business books I've read in a long time.
  • Raquel Brune
    2017-01-24
    Es un libro mucho más técnico de lo que estoy acostumbrada, pero aún así sigue siendo una lectura que habría acabado en mi mesilla por placer. Ed Catmull convierte la historia de Pixar y cuanto ha aprendido al frente de la empresa sobre la creatividad y el trabajo en equipo en un relato apasionante y en ocasiones incluso poético. He aprendido y he disfrutado cada página. No se puede pedir menos de Pixar.
  • Po Po
    2014-10-07
    What this book is: a managerial how-to on fostering creativity, productivity and work/ life balance in the office.What this book is not: a guidebook of creative inspiration for regular everyday DIYers who work alone.* * *The ideas are cut and dry and pretty simplistic for being, ostensibly, a manager's book on creativity.Although this book isn't a memoir, there is a very brief gloss-over on Ed Catmull's family, childhood and education. There are ...
  • Fred
    2014-03-13
    This book was equal parts "Management Theory Text" and "Memoirs of an Unconventional CEO" with a healthy dose of "My Business Relationship with Steve Jobs" and while that may sound a bit scattered or even dry, this work is neither. Catmull manages to sprinkle the above seasonings into the broth in precisely the correct measurements to create an insightful and enjoyable stew. Often mentioned in the text is his continued education, often through tr...
  • Gergana
    2014-11-03
    A wonderful and insightful story, loved everything about this book and I am definitely buying a hard back copy so I can underline some of the lessons. Ed is a great story teller and a pretty good psychologist. Many business books are straight to the point :"Take risks!" "Believe in yourself" etc., but Creative, Inc. dives even deeper into the true meaning of "leadership".
  • Heino Colyn
    2017-06-30
    I’ve always liked Pixar, what they do and how they go about doing it, so I was pretty excited to read this book. It contains a lot of valuable information, but I think the best thing about it is the way that it conveys this information. The majority of the things I keep thinking about after finishing the book were actually just casually mentioned as part of an interaction. Love that. Also, the sections on the Braintrust and Notes Day were espec...