Creativity, Inc. by Ed Catmull

Creativity, Inc.

“What does it mean to manage well?”From Ed Catmull, co-founder (with Steve Jobs and John Lasseter) of Pixar Animation Studios, comes an incisive book about creativity in business—sure to appeal to readers of Daniel Pink, Tom Peters, and Chip and Dan Heath. Creativity, Inc. is a book for managers who want to lead their employees to new heights, a manual for anyone who strives for originality, and the first-ever, all-access trip into the nerv...

Details Creativity, Inc.

TitleCreativity, Inc.
Release DateApr 8th, 2014
PublisherRandom House
Number of pages340 pages
GenreBusiness, Nonfiction, Leadership, Management, Audiobook, Biography, Self Help, Design, Entrepreneurship, Science, Technology

Reviews Creativity, Inc.

  • Ross Blocher
    For those unfamiliar with Ed Catmull, he is best known as the president of both Pixar and Disney Animation Studios. Full disclosure: I work for the latter. Before I came to work at Disney, I knew of Ed Catmull as a technological innovator in the field of computer graphics and animation. He was essential in the development of the alpha channel, z-buffer, texture mapping, and a number of other technologies that make digital animation possible. Afte...
  • Tim Adler
    This book is so disappointing. I had hoped it would take one behind the scenes of such storytelling genius as UP and TOY STORY. Instead, it's a bunch of platitudes which could be bullet pointed in a few pages, which indeed they are at the end. Most of it is common sense: rigid pyramid structures in organisations are bad; everybody should feel free to contribute; and, get this, if you're planning to write a feature film, it's good to do some resea...
  • Otis Chandler
    Recommend this highly for anyone who works in a technology or creative field. Pixars track records is unparalleled - 14 movies and all of them have been massive hits. I had two important takeaways from this book: how to build a great, lasting culture, and how to build a creative company.Catmull's philosophy both around creating movies and managing his company, is to be relentless about remembering that he doesn't know what he doesn't know. In cre...
  • Jenny (Reading Envy)
    I was reading this more for the creativity angle than the story-of-a-company angle, so I definitely skimmed some of the Pixar story. I read bits of this to the group of library faculty and staff that I supervise, and we had a great conversation about our current and upcoming "ugly babies." "Originality is fragile. And, in its first moments, it's often far from pretty. This is why I call early mock-ups of our films "ugly babies. They are not beaut...
  • Amanda
    I read this because I'm an artist, but I loved it because I'm a manager. Whether you're a computer science history buff, a fan of Pixar or Disney, an aspiring animator, an entrepreneur, an artist, or manager, you'll get something great out of this book. One of the best business books I've read in a long time.
  • Raquel Bookish
    Es un libro mucho más técnico de lo que estoy acostumbrada, pero aún así sigue siendo una lectura que habría acabado en mi mesilla por placer. Ed Catmull convierte la historia de Pixar y cuanto ha aprendido al frente de la empresa sobre la creatividad y el trabajo en equipo en un relato apasionante y en ocasiones incluso poético. He aprendido y he disfrutado cada página. No se puede pedir menos de Pixar.
  • Po Po
    What this book is: a managerial how-to on fostering creativity, productivity and work/ life balance in the office.What this book is not: a guidebook of creative inspiration for regular everyday DIYers who work alone.* * *The ideas are cut and dry and pretty simplistic for being, ostensibly, a manager's book on creativity.Although this book isn't a memoir, there is a very brief gloss-over on Ed Catmull's family, childhood and education. There are ...
  • Fred
    This book was equal parts "Management Theory Text" and "Memoirs of an Unconventional CEO" with a healthy dose of "My Business Relationship with Steve Jobs" and while that may sound a bit scattered or even dry, this work is neither. Catmull manages to sprinkle the above seasonings into the broth in precisely the correct measurements to create an insightful and enjoyable stew. Often mentioned in the text is his continued education, often through tr...
  • Gergana
    A wonderful and insightful story, loved everything about this book and I am definitely buying a hard back copy so I can underline some of the lessons. Ed is a great story teller and a pretty good psychologist. Many business books are straight to the point :"Take risks!" "Believe in yourself" etc., but Creative, Inc. dives even deeper into the true meaning of "leadership".
  • Jay
    In trying to come up with descriptions of how this book is written, I keep thinking of the word "earnest". Ed Catmull, the president of Pixar and Disney Animation, comes across as an earnest guy trying to do the best job he can. And as part of his earnest approach to running an animation company, he and his team came up with a number of ways to try to ensure his employees didn't lose their mojo, their creativity, their inspiration. This book is a...
  • João Carlos
    Ao infinito... E além...6 Estrelas PixarEdwin Earl “Ed” Catmull (n. 1945), doutorado em ciência da computação pela Universidade do Utah, é co-fundador, juntamente, com Steve Jobs e John Lasster, da Pixar Animation Studios e presidente da Walt Disney Animation Studios e da Pixar Animation Studios. ”Criatividade”, com o subtítulo ”Como Vencer as Forças que Bloqueiam a Inspiração” é um livro escrito por Ed Catmull em parceria c...
  • Suzanne
    This is one of this books that you find yourself referencing in conversations on a regular basis. It's a mistake to think of this as a book for managing a workforce that needs to be creative, or a way to make your company more creative. For me, it was more about that messy business of leading and managing people. It's messy due to the different personalities and the mixed perspectives each person has. Add in that there is so much information whic...
  • RitaSkeeter
    Stimulating. Thought provoking. Inspiring.I started reading this book on a whim this morning, and couldn't put it down. I had borrowed an e-book from the library, but I've just bought a paperback and intend to re-read when it arrives. A fuller review to come after that.
  • Paola Quiros
    Great book, helps you think HUGE !!!
  • Donna
    This book wasn't what I expected but it worked. I really liked this. The author, co-founder of Pixar, is extremely passionate about animation and he lets you know the huge role he played in the way computer animation has changed the old way of doing things. I found it funny that the old guys at Disney didn't even want to give computer animation and also computer editing, a courtesy nod, because they knew their craft (the old way) and didn't want ...
  • Sherif Nagib
    إدوين كاتمول مؤلف الكتاب هو رئيس بيكسار وديزني، وواحد من مخترعي الجرافيكس أنيميشن، يعني تاريخ. الكتاب عن رحلته مع تأسيس بيكسار وإدارة بيئة إبداعية ناجحة. الرجل بيتكلم بتواضع شديد عن قصص فيها فشل ومعاناة، وإزاي شركة عملاقة زي بيكسار، لمّت هذا العد...
  • Jurgen Appelo
    Inspiring story of an amazing company. Read it!
  • Shehab Hamad
    Fun (if obvious) insights into the Pixar story including a few entertaining Steve Jobs cameos! Main take-aways for me were the bits on candor and the "brain trust".
  • Daniel (Attack of the Books!) Burton
    I can't tell if Creativity, Inc: Overcoming the Unseen Forces That Stand in the Way of True Inspiration belongs more in management, inspiration, self-help, or fodder for fans. What I can say, though, is that I loved reading it.Though he was born in West Virginia, Ed Catmull moved to Utah as a child and was raised in neighborhoods near my own. Despite interests in animation, during college at the University of Utah, he became pursued at talent in ...
  • Susana
    Un interesante análisis sobre mecanismos para promover la creatividad, el trabajo en equipo y la búsqueda de la excelencia en las empresas. Tal vez algunos o muchos de estos mecanismos y experiencias sean difíciles de aplicar en empresas más pequeñas, más formales o más tradicionales, pero vale la pena darle un vistazo para tomar ideas y enriquecer las opciones de estas empresas.Me resultó demasiado minuciosas las explicaciones sobre las ...
  • Grace
    My first book of 2017 is done!! This was a great book to kick this year off. By the end I was getting quite emotional. (The final chapter of the book is a tribute to Steve Jobs and all he did for Pixar.) It's such a breath of fresh air to hear stories from such an amazing leader. How Ed fostered creativity and created a safe haven for honesty was truly revolutionary. I loved hearing the stories behind some of the movies. All in all, a fantastic b...
  • Violeta
    ¡4,5! ¡FANTÁSTICO!
  • Jeff
    Like many of you, I've been a big fan of Pixar. The way they have built a staff culture that pushes against the status quo allowing them to pursue new and innovative ideas is inspiring. This book helps unlock the secret to how they achieve this and how they empower leaders to accomplish it. I highly recommend this book to any person currently breathing. Here are a few of my takeaways from Ed Catmull, CEO of Pixar, the author of Creativity, Inc.On...
  • Faizah Aulia R
    5 karena Faizah fan PIXAR garis keras, alasan yang sama kenapa baca buku ini, fangirl PIXAR garis keras wkwkw #teamPIXARSiapa yang tidak kenal film animasi Frozen ? Big Hero 6 ? UP ? Brave ? Cars ? Inside Out ? dan masih banyak film animasi lainnya yang dilahirkan dari studio animasi PIXAR yang selalu sukses bikin hati terenyuh karena kekuatan ceritanya, nah buku ini tidak mengajak kita bagaimana cara berpikir kreatif seperti mereka, tapi mengaja...
  • Dan
    Let's talk about Pixar.Toy Story was the world's first fully-computer-animated feature film. But it wasn't just a technological marvel -- it was a great movie with memorable characters. "A Bug's Life", "Toy Story 2" (and 3), "Cars", "Monsters, Inc."... All great movies, but perhaps they're great because they're not safe. Wall-E's opening has almost thirty minutes with no dialogue, and it still blew me away. And don't forget "Up!", the story of an...
  • Gail
    Hands down one of the best business books I've ever read (granted, that number isn't all that many). But for people who work in a creative environment (as I do as a writer, sitting alongside designers, web, and marketing professionals), there were so many brilliant lessons to be had in this book, including relatable no-nos in the corporate sphere that I have experienced first-hand in my career. I loved this book so much I've been advocating for i...
  • Santhosh
    This book is for the management people and those who want to be one among the cream layer of the cake. When you have some thing to do, do it creative! Boot strapping a company and transforming the company to the top level requires a lot of skills and efficiency added with creativity! When you have an Idea, give it to someone who has got the same frequency as you do. Do not take ideas from unknown or untrusted sources.Each and everyday is a Starti...
  • Nelson Zagalo
    Magical. This is the only word I can find to describe what I felt reading this roller-coaster non-fiction book. Amazing, thrilling, emotional, and highly inspiring. This is a book that any lover of animation will adore, more even if you love Pixar movies. But more important than that, this is a book that every manager of creative companies should read and re-read. I know this is asking too much, but it should be obligatory in every MBA. It'll not...
  • K.M. Weiland
    I was fortunate enough to receive this wonderful book as a gift. It’s such an amazing read on so many levels. First of all, it’s just plain fun to get to sneak a peek behind the curtains of everyone’s favorite movie studio. As a film buff *and* someone who grew up with Pixar’s characters, it was a delight to get to find out what was really happening behind the scenes.But beyond the pure fun of voyeurism, this is also a very serious book. ...