The Four by Scott Galloway

The Four

NEW YORK TIMES BESTSELLER USA TODAY BESTSELLER Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.Instead of buying the myths these compa-nies broadcast, Galloway a...

Details The Four

TitleThe Four
Release DateOct 3rd, 2017
GenreBusiness, Nonfiction, Science, Technology, Economics

Reviews The Four

  • Blake
    Glad this book was a very short read, since it’s not worth much of anyone’s time. I tend to not write my thoughts up on books I’ve read in a formalized fashion, but this one can’t slip by. Galloway’s writing style is insufferable, and right off the bat in the introduction demonstrates himself to be an egomaniac misogynist who has a chip on his shoulder for everything wrong that has happened to him over the course of his career. Yes, th...
  • Wen
    I agreed with several reviewers that the book uncovered few new insights, yet my biggest issue was the author’s lack of focus. The book tried to cross among business strategy, business history and self-help genres, unfortunately failed to stand out in any.The contents within each chapter could have used better organization and less digression. One had to weed out non-essential chatters, like the author’s ideology in social responsibilities an...
  • Quintin Zimmermann
    Scott Galloway equates the Big Four - Google, Facebook, Apple and Amazon - to the Four Horseman of god, love, sex and consumption respectively. The author proceeds to examine and deconstruct the strategies that the Four employed in becoming the present giants of industry, the exploitation of their own mythologies and consumer habits as well as their overt and covert anti-competitive techniques to stifle their competition. This is all extremely il...
  • Mehrsa
    This is terrifying and hilarious and necessary. Everyone should be reading this—especially policy makers and young people. The horsemen of the apocalypse will not be faceless nameless terrifying beasts. They’ll be the friendly trustworthy platforms we all use. What do we even do as consumers? That’s the most depressing part. We need the ease and speed of amazon because we’re too overworked to sown our days at Target. As for apple, he’s ...
  • Brittany Reads
    You might think you're reading this book in English, but Scott Galloway actually writes in clickbait. My spoiler-free review is included in my monthly reading wrap up here: (timed link)
  • Gretchen Alice
    My library is the coolest. For our staff holiday party, we arranged a Secret Santa book exchange where you'd be paired up with someone who read different genres from you*. Their assignment was to pair you up with a book outside of your normal reading patterns** and my "santa" gave me The Four, since I don't read a whole lot of nonfiction. This is exactly the kind of book where I would read the jacket copy, think "oh, that looks interesting," and ...
  • Bernd Schiffer
    According to the book description, "…Galloway [the author] exposes the truth about these 'Four Horsemen"'. For me, his explanations and comments are utterly sensational and without any substance. The author is also not considering important aspects, therefore only delivering half (or even less) of the story.I stopped reading at the beginning of the third chapter. The first chapter is an overall introduction, the second is about Amazon, the thir...
  • Filip Struhárik
    Pre mňa bolo zaujímavé čítať najmä o tom, ako sa autor knihy pokúsil v rokoch 2008 - 2010 ovládnuť redakciu New York Times, zmeniť stratégiu firmy, stiahnuť všetky články z Googlu a tým zachrániť Timesy aj žurnalistiku ako takú. Scott Galloway má z výšky svojho ega pocit, že do najlepšej redakcie sveta doniesol myšlienky, aké tam predtým ani potom už nikdy nikto nemal, že mál odhodlanie, no narazil na pribrzdených...
  • Stef
    Engaging and interesting but the humor might not be for everyone.
  • John Plowright
    ‘The Four’ considers the enormous power accrued – for good and for (tax-avoiding, job-destroying, fake news-propagating) ill – by the big four technology giants Amazon, Apple, Facebook and Google.This examination takes place at a very interesting time for, as author Scott Galloway makes abundantly clear, the only competition the Four face is from each other, and the race is now on between them to become the premier operating system.The fi...
  • Susan
    Not particularly new information, but a nice clear analysis of how these companies came to be as big and successful as they are. On the one hand Galloway seems to be primarily impressed by their succes, on the other hand, luckily, he's also critical:"The world needs more homes with engaged parents, not a better fucking phone."I was disappointed coming to the end of the book where Galloway gives career advice on how to be as successful as these co...
  • Diego
    This book is excellent. Galloway deep dives into how these companies know how to exploit our primal instincts. Extremely interesting take. It’s hard to argue he’s wrong. I wish I could take his class at NYU, but like he mentioned, they charge $62K per class, $500 per minute, and it’s criminal.Amazon will take over the world; many jobs in retail will disappear. Bezos is a genius, and secretly and in plain sight, evil. I have Amazon stock, so...
  • Diana Nassar
    If you don't want to read a whole book on each of The Four tech giants then, obviously, this book is for you.Scott Galloway captures the strategy, strength, and "wow" factors of each of these companies by mapping them to the Four Hoursemen of god, love, sex, and consumption [guess which is which. Daha.]. I think this mapping methodology, besides being catchy, made the book quite relevant and easy to follow.However, in my personal opinion, this ma...
  • Donna
    This is a nonfiction/science/technology book. The author focuses in on Amazon, Apple, Facebook, and Google and does a nice little analysis on how these monsters have managed to corner the market. My inner geek found this kind of fascinating. It was amusing, and I enjoyed the sarcastic humor. That part was 4 stars.Now this did feel a little long, and towards the end, it unravels a 3 stars.
  • Vivian Đình
    Hay và thú vị tới mức táo bạo!! Phần đầu hơi khó đọc, nhất là đối với mấy đứa không chuyên về kinh tế như mình, nhiều thuật ngữ chuyên ngành quá làm mình hơi nản tí. Nhưng sang những phần sau, từ đoạn giới thiệu về Apple, Facebook trở đi thì bắt đầu đọc không ngừng luôn. Tác giả viết rất thẳng tay, táo tợn, ý kiến ngược hẳn với những ...
  • Steven Zachary
    Definitely worth the read, just skip the last three chapters.
  • Phillip Saginario
    1. Feel weird about buying this on Amazon 2. Too many fun facts 3. Disorganized and surface level Pockets of insight
  • Sreeram
    Scott Galloway write a no-holds-barred account of what he feels the four horsemen of doom are up to. In two words - world domination. A snippet:"Will their strategy—or Amazon’s—eventually emerge victorious? Or will they somehow accommodate each other and carve out a separate peace? The answer will not only decide the fate of companies, but millions of workers and households as well. What’s clear is that we need business leaders who envisi...
  • Ilinca
    It's such an interesting topic, and he's such a brilliant guy - I'm disappointed this was not a better book. It's worth reading, but it's such a weird jumble of fact and opinion, with advice thrown in for young entrepreneurs or who knows who, that it's hard to pinpoint what it's good for.I loved his recent interviews on how heavy regulation is coming for Google and Facebook, and on Facebook and its ad screening potential. He seems a genuinely sma...
  • Brad
    The author swears and uses a lot of strong language that I don’t think the subject necessitates, particularly in the amount presented. I heard the author speak at one of the keynote sessions at a work conference I recently attended. He was just as, in my opinion, needlessly brash in that forum as well but his points were intriguing and are what interested me in checking out this book. There are a lot of well thought out arguments with supportin...
  • Mina
    "My nightmare job is the "invisible until you fuck up" position. It's never been a better time to be exceptional, or a worse time to be average."
  • Marie
    "We forget most of the world's major organizations are run by humans, middle-aged humans, who have enormous egos that ensure they, on a regular basis, make an emotional/irrational decision.""Increasingly, robots will perform many of the functions of human employees, almost as well, without annoying requests to leave early to pick up their kid from karate.""All four do more for less, and all put people out of work.""There's no way the economy will...
  • Eastofoz
    Scary read. Author’s writing style can be in-your-face off-putting and unnecessarily vulgar at times but he backs up everything he says. An eye-opener of a book.
  • Nick
    Scott Galloway is a bad-ass business school prof (at NYU) and he's got the goods on Amazon, Apple, Facebook and Google are taking over the world. This is either a good thing, or the final hours of the apocalypse. depending on how you think about these companies. Galloway gives you evidence for both views, and in more detail than I've seen anywhere else. There aren't really a lot of surprises -- it's just a little more thoroughgoing. But you've re...
  • Minwoo
    Glad to have read, though wouldn’t say a must read to everybody. Quite contemporary and relevant, healthy dose of sarcasm and criticism, and helpful yet sad affirmation of the state of socioeconomic games played by bright minds of our generation
  • Yang Saboya
    Got to know the DNA of the four and Scott also connects to companies like Alibaba, Tesla. Those suggestions for young people are quite useful.
  • Bartosz Majewski
    Google, Facebook, Amazon and Apple. If theese company were a city it would have between 400 and 500 thousand people and GDP of france which is a modern, first world 67 million people country. Now that's a book topic right there. How the fuck did that happen? Can we replicate it? Will there be a fifth and who is the most likely to be it? Who will get to trillion market cap the fastest? Who is losing from this? And how does all this impact the soci...
  • Sinovera
    What’s with this guy’s fixation on sex? Look, I know sexual attraction is a huge part of marketing and humanity’s base instincts, yatta yatta. But he talks about it so much! Always making everything out to be about wanting to get laid and how this guy with that product probably has never been laid and this woman with that product would never have sex with that guy.... etc, etc. If this was written by a guy in his 20s or 30s I’d probably b...
  • Dancall
    Scott Galloway is founder of the business intelligence agency L2, and professor at NYU’s Stern School of Business. This book is an examination of the role that ‘the four’ tech titans - Amazon, Apple, Google & Facebook - play in our lives, a theme that Galloway also discussed in his excellent ‘Four Horsemen’ presentation in early 2015 (which you can watch on YouTube - highly recommended!). This book looks at the four in more detail, look...
  • Cesar Trujillo
    A good analysis of the business strategies of the fourOverall this is a good book if you look for understanding the way the horsemen have monopolized the market, their historical roots and business strategies. The second part of the book provides insights and pathways to people looking for developing their career and business in the new normal. A must to read if you work in a technology related field.