Imagine It Forward by Beth Comstock

Imagine It Forward

From one of today’s foremost innovation leaders, an inspiring and practical guide to mastering change in the face of uncertainty.The world will never be slower than it is right now, says Beth Comstock, the former Vice Chair and head of marketing and innovation at GE. But confronting relentless change is hard. Companies get disrupted as challengers steal away customers; employees have to move ahead without knowing the answers. To thrive in today...

Details Imagine It Forward

TitleImagine It Forward
Release DateSep 18th, 2018
GenreBusiness, Nonfiction, Self Help, Personal Development

Reviews Imagine It Forward

  • Linda
    This reads like a whole new genre—a new kind of business book for a new era in big business.Candid, personal, and bombast-free, “Imagine it Forward” is a change-agent’s true story from the inner sanctums of a few of the world’s biggest pre-digital companies. And whether or not they admit it, all companies “of a certain age” are writhing as they sort out how to compete in this transformational era.For a decade, Reality TV and social ...
  • Brian
    Imagine it Forward by Beth Comstock tracks her rise through the ranks of NBC and General Electric (GE) to focus on innovation and how to bring entrepreneurship to the epitome of corporate drudger and bureaucracy. She focuses on the traits and tactics necessary to bring about innovation and how to have an entrepreneurs spirit within a big organization. GE faced a tremendous challenge after the departure of Jack Welch and the subsequent demise of G...
  • Rachel
    This is the best book on leadership and innovation that I've ever read. Beth Comstock is a badass.
  • Jessica
    I will say that I received a galley copy, so there may be things that were changed with the publication of the book in mass production. I really enjoyed Beth's journey through corporate America--what she was thinking as she fought for change in a large machine-like company, knowing when to stand down, and looking back on her mistakes with clarity and compassion. I think that the writing could have had a stronger point of view--in my copy, it wasn...
  • Erin
    Shocked by the positive response. Found this book to be a mediocre memoir with infuriating commentary like “YouTube was built on the back of [SNL’s] Lazy Sunday” and watered down advice on innovation and disruption. The book also glorifies GE culture and leadership which seems outdated reading it in 2018.
  • Lauren
    Great to read about these principles as they applied to Beth's experience at GE. It's a great story and the actionable takeaways remind the reader to take emergent and innovative principles to their own organizations or personal life. I'd really love to grab a drink with Beth and ask her more questions about some of these stories, off the record.
  • Uday
    Shares Insights from her journey at GE. An insider walking you through the challenges of instigating change and seeding innovation at a B2B industrial conglomerate.
  • Do Ha
    This book has many lessons to help me develop thinking and intelligence
  • Alexandra
    A business type book, that looks at her career at different television companies. It is more of a personal story, but there are take away points from them.there are challenges in a gray background - something to do. Tips to be more successful and do better.