Reinvent Your Business Model by Mark W. Johnson

Reinvent Your Business Model

In his pioneering book Seizing the White Space, Mark W. Johnson argued that business model innovation is the most proven path to transformational growth. Since then, Uber, Airbnb, and other startups have disrupted whole industries; incumbents such as Blockbuster, Sears, Toys "R" Us, and BlackBerry have fallen by the wayside; and digital transformation has become one of the business world's hottest (and least understood) slogans. Nearly a decade l...

Details Reinvent Your Business Model

TitleReinvent Your Business Model
Release DateJun 19th, 2018
PublisherHarvard Business Review Press
GenreBusiness, Nonfiction, Science, Technology, Leadership

Reviews Reinvent Your Business Model

  • Terence
    An excellent book. It explains how to innovate your business model without either destroying your newco or your core business. Why most truly innovative ideas never see the light of day and how long it really takes for a new business model to add meaningful revenue.One of the better insights is that we shouldn't ask customers what they want to see in our product but what job they need to have done. As Ford said if he asked his customers they woul...
  • Kathy Cowie
    To be reviewed in the November-December issue of Global Business and Organizational Excellence.
  • Dave Summers
    As with his previous “Seizing the White Space”, Johnson presents an elegantly simple structure to one of the most difficult things a company has to do: innovate to grow. Great examples, pertinent stories, and crisp trailblazing set this book apart from so many others that attempt a similar end-state. Highly recommended!
  • Jo
    #ReinventYourBusinessModel #NetGalleyThis is a good guide for entrepreneurs and owners of startups who are looking for grown. The author provides business case to understand that innovation is not the only magic ingredient for success. The book explains how to evaluate and improve the business model without forgetting keys elements for positive results. This is a very good reference book that can be used in classroom for introductory course of en...