In his pioneering book Seizing the White Space, Mark W. Johnson argued that business model innovation is the most proven path to transformational growth. Since then, Uber, Airbnb, and other startups have disrupted whole industries; incumbents such as Blockbuster, Sears, Toys "R" Us, and BlackBerry have fallen by the wayside; and digital transformation has become one of the business world's hottest (and least understood) slogans. Nearly a decade l...
Details Reinvent Your Business Model
|Title||Reinvent Your Business Model|
|Author||Mark W. Johnson|
|Release Date||Jun 19th, 2018|
|Publisher||Harvard Business Review Press|
Reviews Reinvent Your Business Model
- To be reviewed in the November-December issue of Global Business and Organizational Excellence.
- An excellent book. It explains how to innovate your business model without either destroying your newco or your core business. Why most truly innovative ideas never see the light of day and how long it really takes for a new business model to add meaningful revenue.One of the better insights is that we shouldn't ask customers what they want to see in our product but what job they need to have done. As Ford said if he asked his customers they woul...