Reinvent Your Business Model by Mark W. Johnson

Reinvent Your Business Model

In his pioneering book Seizing the White Space, Mark W. Johnson argued that business model innovation is the most proven path to transformational growth. Since then, Uber, Airbnb, and other startups have disrupted whole industries; incumbents such as Blockbuster, Sears, Toys "R" Us, and BlackBerry have fallen by the wayside; and digital transformation has become one of the business world's hottest (and least understood) slogans. Nearly a decade l...

Details Reinvent Your Business Model

TitleReinvent Your Business Model
Release DateJun 19th, 2018
PublisherHarvard Business Review Press

Reviews Reinvent Your Business Model

  • Kathy Cowie
    To be reviewed in the November-December issue of Global Business and Organizational Excellence.
  • Terence
    An excellent book. It explains how to innovate your business model without either destroying your newco or your core business. Why most truly innovative ideas never see the light of day and how long it really takes for a new business model to add meaningful revenue.One of the better insights is that we shouldn't ask customers what they want to see in our product but what job they need to have done. As Ford said if he asked his customers they woul...