Blink by Malcolm Gladwell

Blink

Drawing on cutting-edge neuroscience and psychology and displaying all of the brilliance that made The Tipping Point a classic, Blink changes the way you'll understand every decision you make. Never again will you think about thinking the same way.Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within. Blink is a book about how we think without thinking, about choi...


Details Blink

TitleBlink
ISBN9780316010665
Author
Release DateApr 3rd, 2007
PublisherBack Bay Books
LanguageEnglish
GenreNonfiction, Psychology, Business, Science, Self Help
Rating

Reviews Blink

  • Matt Kosinski
    2007-10-18
    Here's Blink in a nutshell:Split decisions can be good; better than decisions where we take a lot of time to carefully weigh our options and use scientific evidence. Except when they're not.Rapid cognition is an exciting and powerful way to use your brain's quick, intuitive capabilities to make stunningly accurate decisions, and can even lead you to have better success in sports, business and politics. Except when it won't.We should learn to trus...
  • Doc Opp
    2007-04-29
    As an empirical psychologist by training, I get very annoyed at journalists who simplify things to the point that its no longer even remotely accurate. Such is the case for Blink. This is especially annoying to me, because the book describes my area of research specialization. If you're interested in a fun read, Gladwell is certainly an engaging author. If you're looking for something that accurately describes the research, I'd recommend looking ...
  • Sanjay Gautam
    2014-06-05
    Blink is- what all the stories, case studies, and arguments add up to- an attempt to understand the magical and mysterious thing called Judgement. Its basic premise is: split second decisions (snap judgements); how they can be good and bad. Gladwell suggests split-seconds decisions are better than the decisions where we take considerable time to weigh our choices and options. He points out that our mind figure things, people, et al. in a blink o...
  • Margaret Ross
    2007-08-13
    I think this book wins my prize for Most Easily Misinterpreted to Serve Personal Agendas. Gladwell gets so into the interesting details of the case he's building, he really doesn't emphasize the final conclusions of the book at all, leaving people to think that the interesting details are the whole point, which is unfortunate. But then again, I'm not 100% sure I got the whole point.Most of the folks I know think that this book is about how a pers...
  • Ashley
    2007-10-15
    I would put this book in the category of "Freakonomics" and "The Tipping Point." By the same author as the latter title, Malcolm Gladwell, the purpose of this book is to weigh the advantages as well as the disadvantages of the power of the mind's ability to unconsciously leap to conclusions based on what is seen in the proverbial blink of an eye. While I have read some negative reviews of Gladwell's book, mostly citing that he fails to inform the...
  • Diane
    2007-12-17
    O, to have the writing career of Malcolm Gladwell. The man pulls interesting case studies from academic research and news headlines, spins it into a book under a general theme, and blammo! He has a bestseller. This formula worked for him with The Tipping Point and then Blink. Blink is a compelling read, despite its weak overall theme, which is that sometimes split-second decisions are good and sometimes they're bad, and we need to learn when to t...
  • seak
    2013-07-22
    Much like the reason behind my majoring in Economics, I like Gladwell because he opens my mind to new ideas and new ways to think. Much like Economics, I believe he's far from perfect, but I really enjoy viewing the world through his lens. In just about anything, when people start acting as if there is only one way to do something, I stop listening to them. This goes for many things, but especially politics. If you DO, however, find someone who i...
  • Kemper
    2009-11-09
    I generally distrust anyone who says that they ‘go-with-their-gut’. But when the company I work for announced a major decision a few years back, I instantly said, “This is going to be a huge mistake.” Smart people had examined the deal backwards and forwards for months and thought it was a great idea. I had a bad feeling about it that I could only later explain, and I was far from the only one. And we were right. The entire thing turned o...
  • Will Byrnes
    2008-10-05
    This was a big best-seller for Gladwell. He posits that much of the time we make decisions, reach conclusions in a sort of pre-conscious manner that he calls “thin-slicing.” That means taking a very small sample, a thin slice, and making a decision immediately based on that information. However, it is the case that the ability to evaluate that slice is fed by a lifetime of experience. It is not simply, as some, including President Bush the se...
  • MacKenzie
    2007-09-13
    so i bought this book in boston's logan airport about 10 minutes before i had to board a flight to seattle. the bookstore was limited; i didn't want to have to work to get interested. and the first 100 pages or so did the trick... until i realized that gladwell wasn't so much building an argument as telling stories about a certain topic. don't get me wrong, i finished the book. later. back in boston, on the T. and it did cover some interesting st...
  • Ed
    2009-04-04
    I didn't learn much from this book that I did not already know. I am beginning to suspect that Malcolm Gladwell is not writing books that uncover valuable facts that we should know, but rather is writing books that restate facts we already know but in an interesting way.I like his anecdotal stories very much which is why I finished the book - hoping for more stories. When he lays out the facts, though, his writing is no more interesting than any ...
  • Riku Sayuj
    2011-02-04
    Probably the best among Gladwell's books. He still stands true to his success mantra - "Gladwell - The Power of Inductive Reasoning." But, it was still a well researched and informative book. Blink.
  • Ana Vlădescu
    2017-02-22
    A really great study on how important the first few seconds of anything can be, in any particular situation. Be it that you're an art expert who instantly knows an object is fake, or a police man who thinks that the victim is pulling a gun out of their pocket rather than a wallet, it's very clear that human beings do have this constant auto-pilot running, an unconscious "survival mode" that gives us most of the clues we might need in the "blink" ...
  • Carolyn
    2008-01-14
    Equally as fascinating as Gladwell's other book The Tipping Point. Really makes you think, consider your decisions differently. Quotes:But in the end it comes down to a matter of respect, and the simplest way that respect is communicated is through tone of voice.Of the tens of millions of American men below five foot six, a grand total of ten in my sample have reached the level of CEO, which says that being short is probably as much of a handicap...
  • SeyedMahdi Hosseini
    2017-08-04
    مالکوم گلادول میآموزد که گاهی همانند ماجرای مجسمهی کورو یا شبیهسازی جنگ، باید به حس خود اعتماد داشته باشیم و تجزیه و تحلیل اضافی جز خراب کردن تصمیممان، فایدهای ندارد. (مصداق خطایی که دیگران مانند دوبلی، کانمن و نسیم طالب به عنوان خطای اطلاعات اضافی...
  • Connie
    2017-05-29
    Malcolm Gladwell engagingly writes about how decisions made in a blink--snap judgments--can be very good. A series of entertaining anecdotes and psychological studies show that first impressions can be good in some cases, especially in areas where people have experience. He also writes about experts who analyze facial expressions, and how autistic people have trouble making certain types of judgment calls.But then he goes on to show how our uncon...
  • Ms.pegasus
    2014-08-06
    Gladwell continues his exploration of counter-intuitive ideas about decision-making in BLINK! He opens with a 1983 incident at the J. Paul Getty Museum. The Museum acquired a rare statue from the Greek archaic period. To this day, the Museum maintains that the authenticity of the statue is uncertain. At the time, however, the Museum was certain enough to acquire the piece for just under $10 million. Documentation, and scientific analysis had been...
  • Snezan
    2007-12-06
    This work is worth a read, if not more than one. I hesitate to say too much, since I believe the conclusions it reaches are explored in the very beginning and will immediately inform the reader of its relevance. I don't know why that came out so long winded, the reader will find out how interested they are by the first or second chapter.I found the book fascinating for its close look into social interactions, particularly between two people, and ...
  • Otis Chandler
    2006-10-16
    A must read - really interesting stories about how people process things unconsciously. - for instance, you can't hide your feeling about race from your unconscious - take the Race Test (http://www.understandingprejudice.org...). It said I (and 13% of test-takers) have a 'moderate automatic preference for European American compared to African American'. It also said 48% of test-takers have a "Strong automatic preference for White people" - crazy...
  • Greg
    2009-07-19
    I was really expecting more from this book. I've heard mostly good things about Gladwell, and he had a pretty interesting TED talk, and I enjoy almost anything to do with the brain, so...why not?The book certainly brought up a lot of interesting ideas and did a good job of discussing the different elements that go into the snap decisions that we make every day. And it's probably worth a read for many of the stories and experiments related. But fo...
  • Trevor
    2009-01-20
    Elsewhere, in one of my other recent reviews, a GoodReads friend (Richard) told me that he had become less infatuated with this book after reading a review by a specialist in the field who gave it a drubbing. I was worried that knowing this might ruin this book for me – but it has not. I really enjoyed this one too. This is the third of Gladwell’s books I’ve read in quick succession and this contained lots of information about things that h...
  • Jenny (Reading Envy)
    2012-05-30
    I find this book to say very little in the end, at least, little that is useful or that I can apply. We make split-second judgements. Some people more accurately than others. This does not always mean what we think it means.Okay....I guess when the subtitle of a book has the words "power" and "thinking" in it ("The Power of Thinking Without Thinking"), I expect to gain something from it. Instead I feel like the author explains all the reasons why...
  • Mohammad
    2017-01-06
    می گه تصمیم های آنی و لحظه ای که بر اساس حس و شهود خودمون و بدون بررسی دقیق می گیریم می تونه به خوبی یا بهتر از تصمیم هایی باشه که با سبک و سنگین کردن دلایل و عوامل مختلف گرفته می شه. البته همه جا این طور نیست و ممکنه در جاهایی این تصمیم های آنی خطا داشته...
  • Saleh MoonWalker
    2017-06-22
    جالب بود که چطور از علم برای توضیح این مساله استفاده کرده بود. البته مقداری که از علم استفاده کرده بود کمی کم بود و برای رفرانس علمی نیاز بود که کمی تحقیقات بیشتر صورت بگیره. و اینکه زیاد هم نمیشه روی این موضوع تاکید کرد که افرادی که قضاوت های لحظه ای ...
  • Hannah
    2017-02-26
    1 Star - Horrible book.Against my better judgement I gave another one of Malcolm Gladwell's books a try. Oh, what precious reading time I wasted on this book! My feelings on this book are quite similar to how I felt about The Tipping Point: How Little Things Can Make a Big Difference (my review) so I'll keep this review short. My first thought after finishing this was: did I really just read 200+ pages on what is essentially the good and bad of g...
  • Mike
    2009-04-23
    Blink is an elegant 5 Star piece of science writing, dealing with how we think and chose in an instant. We make snap decisions based on experience or some other basis. Sometimes that is good and sometimes not. There are many good reviews so I am not going to spend more time on a review. What I will point out are two examples of how this book remains relevant today.First example is the recent campaign by Coca-Cola to sell specially colored white/s...
  • Zinta
    2008-09-01
    Where does it all go, after you are done experiencing the experience, thinking the thought, feeling the feeling? Nothing is ever lost. The subconscious is like a vast warehouse, limitless, in fact, and as Malcolm Gladwell illustrates in Blink, we access all that is stored in that warehouse with every blinking and waking moment.Usually, we call this instant access - gut instinct. Or, the inner voice of wisdom. Instinct, however, is nothing magical...
  • Sheila
    2007-07-16
    This book was really interesting. It discusses the way in which people can "thin-slice" a situation in a matter of seconds and make a judgement. This is where pre-conceived notions such as stereotypes can affect the way we react to something under a time constraint. It's about how our unconscious mind figures things out and affects how we feel or affects our actions before we even realize what is happening. Even if you aren't a racist, you can be...
  • Mahlon
    2009-05-02
    Malcolm Gladwell has written yet another thought-provoking book. In Blink he postulates that often our first impressions or gut instincts are more likely to lead us to the the correct decision than if we spent a long time gathering information and weighing out the pros and cons of the particular situation. In other words, you should "trust your gut" In trademark Gladwell fashion he uses many entertaining stories and case studies to illustrate his...
  • Sarah
    2009-03-13
    LOVED this book. I read "The Tipping Point" awhile ago and found both books equally fascinating. The short subject studies that the author uses are interesting, easy to follow, and compelling evidence of his "theory" or study in first impressions. I would highly recommend this book to anyone who enjoys sociology, psychology, or who spends a lot of time interacting with people. You will learn how and when to trust your "gut feeling" or first impre...