Getting Real by 37 Signals

Getting Real

Book reportGetting Real is the business, design, programming, and marketing philosophies of 37signals — a developer of web-based software used by over 1 million people and businesses in 70 countries.Why is the book relevant?37signals used the unconventional Getting Real process to launch five successful web-based applications (Basecamp, Campfire, Backpack, Writeboard, Ta-da List), and Ruby on Rails, an open-source web application framework, in ...

Details Getting Real

TitleGetting Real
Release DateJun 20th, 2018
GenreBusiness, Nonfiction, Computer Science, Programming, Entrepreneurship, Science, Technology, Internet, Web, Design

Reviews Getting Real

  • Ro
    First of all, you can read this for yourself, online, for free. That spoke to me... Here's the link: book is written by the software development team that built Basecamp, Backpack, and Campfire. They are successful, opinionated, and have soom good ideas. Now their business is software development, which is different from instructional design, but it is on some ways analogous. Both involve creativity ...
  • Arjen
    Unlike their Re-work book, this book actually makes sense. It's kind of a set of 'best practices' on how to efficiently build a web application. I would even claim that many of the advice could be successfully applied outside the web application or even software domain. The book is organised in 'themes' like 'Organisation', 'Code', 'Process', 'Feature Selection' and offers practical, actionable 2 page tips in the form of elaborated aphorisms (did...
  • Yevgeniy Brikman
    Very quick read, but not a particularly good one. The advice is extremely simplistic, bordering on platitudes, and much of it is not particularly actionable. A lot of it simply does not apply to *many* companies: e.g. building for yourself is all it takes to find a market (tell that to the many engineers who built something that *only* they would want), everything can be self-funded (many business cannot), everyone should give away all of their d...
  • نهى خالد
    That was just awesome. It is really helpful in "getting real" with your ideas to turn them into project. I loved how honest Jason is about all steps that might come up. I also loved the quotes mentioned, they all refer to good books/articles.
  • Rowan
    37 Signals take on how to do business and build products (particularly web software products). Sanctimonious, but it works.
  • Leena Neelakandan
    One of the books that every software professional should read regardless of their role. "Less is more" the mantra repeated throughout the book along with the techniques to achieve the same by keeping things simple and small.
  • Shawn
    An "agile" project management methodology and a general guide for start ups from the original developers of Ruby on Rails. Short and very well written in plain language. Some of it breaks sharply with conventional project management, but for many projects (especially web projects) ... I think there is a lot of wisdom in this guide.A few highlights:- "Functional specs force you to make the most important decisions when you have the least informati...
  • Wouter
    Given you never read Rework or the $100 startup and you're not familiar to scrum or eXtreme Programming practices, only then this book will inspire you and open your eyes. Otherwise it's a nice rehash but there's nothing new under the sun. Scratch your own itch, meetings are toxic, release early and often, watch out for code complexity, ... - some things are literally found again in "Rework", but I did read Rework first so I might lower that rati...
  • Mark
    This is a quick read without a lot of substance. I feel like a lot of the principles advanced in the book were covered in Extreme Programming Explained. This book felt more like a collection of truisms. And as many folks on the startup sites I read have pointed out, these strategies pretty much only work if you are 37Signals - other companies don't have the same kind of pull to be able to market stripped down applications as superior.
  • Matt Langan
    This book is worth its weight in gold. Simply put, it is all business. Each chapter is crafted in digestible, highly valuable chunks. It's free of fluff and business jargon, which is unlike most business books out there that basically say the same thing in a thousand different ways.Internet/software entrepreneurs will appreciate this book more than folks in corporate environments, but we could all learn a lot from the tips it shares. Highly recom...
  • Janet Richards
    Great ideas - although I'm not a web designer - many of the ideas apply to what I do - corporate training. Basically - do more, think about doing more a lot less. I 100% agree - more and more I feel like I'm documenting what I'm going to do, meeting about what I'm going to do, and telling managers what I'm going to do than I get time to do it! :) This book is ammo to stop doing that!
  • César Frick
    It's a really interesting book, if you understand that it's the 37Signals perspective and there are some things that could work for you and other that couldn't.It's not just for the "entrepreneur", but for anybody who wants to push his/her work to a new level without (and I think this is one of the most important attributes of the book) all the "entrepreneur crap" you usually get everywhere
  • Oana Sipos
    Getting Real is about programming. And in my view, it was also about life and common-sense. I would highly recommend it to anybody interested in programming (of any kind) and those who want to develop something bigger in this direction.Light read and condensed good pieces of advice.
  • Almothana Alghunaim
    الكتاب مناسب لك إذا كنت تفكر بتطوير تطبيق على الانترنت. يعرض لك فلسفة لشركة متميزة في تطوير تطبيقات الويب، و هي مختلفة تماماً عن الفلسفة التي تعلمتها في هندسة البرمجيات.. قرأت النسخة المتوفرة على الموقع "" .. الكتاب ممتاز و متوف...
  • Pavlo Huk
    Перечитую вже вкотре і завжди круто.
  • Mazen Aldarrab
    Easy to read , Easy to understand - to the point !
  • Steven
    The better, faster, no BS way to build a web application.
  • Sundeep
    good book...quick read...very in line with my way of thinking about startups (move quickly, etc.)
  • Andrea
    Generally helpful but MAJOR disagreement with one point - something I hear far too often in our new sick corporate capitalist world. Derek Sivers asinine & unscrupulous quote: "It's so funny when I hear people being so protective of ideas. (People who want me to sign an NDA to tell me the simplest idea.) To me, ideas are worth nothing until executed. They are just a multiplier. Execution is worth millions." I'm sorry, but when petty condescension...
  • Lars K Jensen
    This book was written back in 2006, before Agile and Scrum and other frameworks really took off and gained popularity. The team behind it were called 37signals at the time, now they are just caled Basecamp - named after their most popular product.With that in mind, I was totally surprised at how readable and enjoyable this book still is 12 years after its publication. That is no small feat in the field of digital product development.The book is w...
  • Chad Warner
    The book is written for those who create web applications, but as a web designer who creates WordPress websites, I found plenty of relevant advice about planning, project management, client relations, hiring, and productivity. The 37 Signals authors make many similar points in Rework.You can download the book for free.Introduction“Months of planning are not necessary. Months of writing specs are not necessary – specs should have the foundatio...
  • Swateek
    Finishing a book within a day after so many days! It was literally 'unputdownable'.A book about how Web Apps should get real, how developers should treat them through the dev cycle, and while handling their after release cycles. This book appealed to me particularly because of similar challenges I face at work almost every day and it was interesting I recollected all those discussions that we have had had over those issues faced then. This was ki...
  • Hunter Hart
    This is an incredibly insightful piece of condensed real work experience and an eye opener for most people. It will give you excellent perspective on how to build things for tech. I remember when Base Camp first launched and reading about how these decisions were made brought me back to why I used the products. Also IT WAS FREE!Big Takeaway:-80 percent of the value comes from 20 percent of the features/users
  • Nirant
    The book is elegant and beautiful in the simple and obvious insights it shares. It has no fuss. It doesn't delve into the rigour of most business writing. It's a perspective that you will want to agree with a lot. And at points you disagree, you will form a new more informed opinion. In summary, the books preaches well. You can keep parts of the sermon and iterate to see what works for you.
  • Wojtek Erbetowski
    I don't think I've got anything out of this book. It just touches many topics, without going deeper into any of them. The one thing I've found good about it was that it was short. Usually, I try to recommend books to people in certain context, that could find it helpful, but I didn't figure out who could gain from reading it :-(
  • Jean-philippe Cyr
    Of all the many books you can read on how to run a company, this is one I remember the most. It's the prelude to the following books REWORK and REMOTE. It's an point of view, an opinionated point of view that you can only admire and want to pursue for yourself and wish everyone around you would fall in love with so you can begin a movement toward changes.
  • Hazrul Jamari
    So this is a prequel to Re-work. If you read that first, there are familiar concepts in Getting Real. I downloaded the free version in PDF instead of the physical book. As usual, Jason Fried writes everything in the simplest terms that you just get it. I would recommend anyone who are in web development to read this book before you code anything.
  • Shenyu
    This is a great book, especially considering it is written in 2006. However, quite a lot of thoughts in this one is covered by Rework and agile development's methodologies. As a reader who has already read Rework before and is familiar with scrum as well as lean, I didn't get much further insights from this book, honestly.
  • Jay Yeo
    A balanced read that comprises lessons in design, UX, code, hiring, communications etc. Great insights distilled into a short read. Unfortunately, Basecamp as a tool isn't for me and that affects how I view the book.