Made to Stick by Chip Heath

Made to Stick

Starred Review. Unabashedly inspired by Malcolm Gladwell's bestselling The Tipping Point, the brothers Heath-Chip a professor at Stanford's business school, Dan a teacher and textbook publisher-offer an entertaining, practical guide to effective communication. Drawing extensively on psychosocial studies on memory, emotion and motivation, their study is couched in terms of "stickiness"-that is, the art of making ideas unforgettable. They start by ...

Details Made to Stick

TitleMade to Stick
Release DateJan 2nd, 2007
PublisherRandom House
Number of pages291 pages
GenreBusiness, Psychology, Nonfiction, Language, Communication, Leadership, Self Help

Reviews Made to Stick

  • Mohamed Al Marzooqi
    دعوني أبدأ بالقول بأنني أكره كتب التنمية وتطوير الذات وكل ما دار في فلكها، وأنني أفضل قراءة كتاب طبخ حول طريقة إعداد "المحشي" على قراءة كتاب لأولئك المحتالين الذين يبيعون وهمًا للمغفلين. كما أن أسوأ كوابيسي هو أن أستيقظ يومًا في جزيرة معزولة وليس ف...
  • Trevor
    I came upon this book in a convoluted fashion. It was nearly recommended to me in a round about sort of way by Richard, a GoodReads friend, when he pointed to a review of Blink by someone else on GoodReads who is some sort of expert in the field (although, I have to admit I’m still not totally sure which field that is). The expert felt Gladwell was a little too simplistic. I enjoyed Gladwell’s books very much and so was keen to see what made ...
  • Sundeep
    from my blog, thesunrising.comSummary: When marketing anything, keep these six concepts in mind if you want your message to shtick: Simple, Unexpected, Concrete, Credible, Emotional, Stories; yes, my friends, that spells SUCCESs. If it sounds like too much work, these two concepts also work: Free, Sex (noooo, that’s not in the book…but it works I tell you!).Recommended? Si. It’s a quick, fun read full of interesting anecdotes and examples t...
  • Mark Dickson
    Perhaps it was because this book came highly recommended from a reliable source, but I was greatly disappointed. This book was a redundant snooze. The ultimate test, I suppose, is whether the ideas from this book do, in fact, stick. It suffices to say that "enjoyability" is NOT on the list of what makes an idea stick. It's quite clear that the authors are doing their utmost to follow their own advice. That this makes the book almost unreadably re...
  • Kevan
    Update #2: Yep. Still recommending it. I Update #1, at the halfway point: five stars already.I want to read this book twice, at least. This will directly change how I write, present, think, create and make things. I know I need to keep experimenting to make my communication more memorable, more meaningful, and I'll be playing with many of the techniques described here. A few key points that I want to experiment with in my own work:"If you've aske...
  • Lili Manolache
    The book "Made to Stick: Why Some Ideas Survive and Others Die" by Chip Heath and Dan Heath Chow, is about how to make your ideas memorable; be it promoting a product / project, being a professional, forwarding a company's strategy or lessons to students. Everything revolves around the SUCCESS methodology. For an idea to stick, for it to be useful and lasting, it's got to make the audience:Pay attention - UnexpectedUnderstand and remember it - Co...
  • Snuggles with Rainbows
    I don’t know why I’m surprised at my 5star rating. I was recommended this book by multiple people, including the professionals of Goodreads. The final nail on the coffin was when my Dad just handed me this book saying, “You know for a Doctor, you should really read this book!” Way to go Dad! That’s what did it. He throws in that ‘doctor’-word in there and I’m eating from the palm of his hand. But on a serious note, this book was e...
  • Anya
    When I have enough money to buy books again, I'm planning to build a marketing and communications library. It will consist of three books: "The Tipping Point" by Malcolm Gladwell, "Influence" by Robert Cialdini, and this book, which is maybe the one of the three that knocked me on my butt most often as I was reading it.The (adorable!) Heath brothers (check out their nerdy-preppy hottitude on the back cover!) are Chip, a Stanford business professo...
  • James
    Some business books are written to promote consulting gigs. This is one such book. You can usually tell when the summary chapter just takes the table of contents and re-arranges it a little. I picked this up because one of the authors is the founder of an innovative website used extensively by my There is nothing inherently wrong with this book. The ideas are coherent, presented well, and made relatively easy to digest (foll...
  • Mahdi Nasseri
    این کتاب عالی است. به نظرم به تمام معنا مطالعه آن برای همه نیاز است. نه تنها شما را در جایگاه شغلی و اجتماعی قدرتمند می کنه بلکه بهتون کمک می کنه تا بسیاری از باورها، رویدادها و ایده هایی رو که در محیط اطرافمون باهاش مواجه می شیم رو بتونیم به درستی تحل...
  • Jane
    Let's assume that since I get invited back to keynote at the same conferences, I'm a more-than-decent speaker. And, that since a couple of the books I've written are bestsellers, I must make them interesting to readers. Why mention this? Because my copy of Made to Stick is filled with sticky notes that are covered with ideas for upcoming speeches and writings. This book motivates application of the ideas it contains. Yes, I've used several of the...
  • Sajad Behjati
    کتاب های زیادی در زمینه اثربخشی محتوا خوندم و اینکه چطور محتوایی ارایه کنیم که ماندگار و تاثیر گذار باشد، اما برای من ایده عالی مستدام کتابی متفاوت و خاص بود که با مثال های متعدد و شیوه ای آسان این موضوع را شرح داده است...محتواهایی که کار زیادی برده ا...
  • Loy Machedo
    Remember the subway advertisement? The guy who lost over 200 pounds eating only the vegetarian sub?What about proverbs like “A bird in hand is worth two in a bush” or what comes to your mind when you hear the phrase “Sour Grapes”?What about John F. Kennedy’s Man on the Moon vision?Why is it we remember Urban legends like the Kentucky Fried Rat, Coco Cola dissolving tooth, Kidney thieves or the fact that you can see the Great Wall of Chi...
  • Rick Lee James
    Really great book, especially if you communicate for a living. The 6 principles that make an idea stick ( 1.) Simplicity, 2.) Unexpectedness, 3.) Concreteness, 4.) Credibility, 5.) Emotions, 6.) Stories ) make up the simple acronym, SUCCESS. This book elaborates on these principles while at the same time adhering to them. If you're a public speaker, teacher, pastor, manager, or even a parent trying to teach ideas to your children then I think you...
  • Andreas Ernst
    The basic concept outlined in this book is helpful and I loved the very beginning with its surprising twist. After a couple of chapters however I think the books looses a bit of spicyness.
  • Douglas Knupp
    MADE TO STICK – Chip and Dan HeathSUCCESSimple – Unexpected – Concrete – Contextual – Emotional – StoriesStep-by-directions, how to achieve stickiness“Those are the six principles of successful ideas. To summarize, here’s our checklist for creating a successful idea: a Simple Unexpected Concrete Credentialed Emotional Story. A clever observer will note that this sentence can be compacted into the acronym SUCCESs. This is sheer coi...
  • Dave
    As a writer and speaker, I love stories. I love to tell them, to write them, and I love to read them. I also like to read about stories, what makes them work, how they excite our imagination, how we use them to enrich our communications. Made To Stick: Why Some Ideas Survive And Others Die is about all that and more. Good salespeople, advertisers, marketers, PR professionals, even managers wanting to motivate their employees and entrepreneurs nee...
  • Mike
    This was the first audiobook I have ever listened to in its entirity, and I listened to it in my car while commuting to/from work for the last two weeks. First, I had to admit, I had a very hard time getting used to *listening* to a book. I also found my self rewinding and listening to parts again, not because I was interested in what was being said, but mostly because I was busy driving and missed what was being said. I'm going to try another fe...
  • Steve
    If you are a business person, teacher, or just someone trying to get your idea across, this is a great book to read!Written by brothers Chip and Dan Heath, one a professor of organizational behavior at Stanford, the other an education consultant and former researcher at Harvard Business School. They look at the key aspects of what makes some ideas and stories stick in people's minds. They boil things down to 6 key principles of simplicity that ma...
  • Zaki Imtiaz
    As a marketer and a game developer I have always wondered about how to make people care about my idea. How can I make someone to buy my product and listen to my proposals. This book has helped me a lot in shaping my thoughts, towards making ideas stick. End result is that I have hundreds of working examples from this book as well as Edward De Bonu's book "Think before its too late" to make things work.So whenever you are going to work on an idea,...
  • Kristen
    As I return to communications, I thought I'd brush up with this modern marketing classic.
  • James
    This has been in my to-read section for probably 7 years now and I was finally able to find the audio book and take a listen. Overall, wanted to say great book and provided it with a 5 start rating. Some of the key concepts that resonated with me include:1) Advertising school story. For the Entrepreneur, it's a tough concept to teach on how to capture readers attention with headlines or advertisements. The story of Jerrod from Subway and how it b...
  • Alaeddin Hallak
    This is unlike any other communication book you will ever read.Without a doubt one of the most profound books I've read. It jolted me out of old ways of thinking about delivering any piece of information or motivating people towards a worthy idea. I realized how wrong I've been doing it and I can now understand why specific situations in the past year could have gone better if I employed some of the techniques in this book to communicate my ideas...
  • Muhammad Arrabi
    A must read for any Marketing person, or a Product person. (along with Positioning, The Immutable Laws of Marketing & Branding, and maybe Influence).A really good book. It's a joy to read, and it has lots of referenced good info. Each chapter hides an interesting Gem - the type of things you can surprise your friends with. Stuff like: Did you know that all successful Ads follow only one of 6 templates! It sounds unreal, but this is actually from ...
  • Paul
    3.5 stars. Very good, but not quite as good as "Switch." This book had some strong concepts, great anecdotes and credible data to back it all up. But it was a tiny bit too expected; it didn't change my paradigm or make me look at things any differently. If you want to change the world or persuade just one person, this is a valuable book.
  • Christine Nolfi
    Chock-full of fascinating ways to ensure your ideas do stick. A great marketing tool and so much more. I wish I'd read this book when my kids were teenagers. Many of the lessons on making ideas memorable can also aid parents.
  • Lesa
    Great advice on how to "tell your story". This was so good, I think I will have ,y students in public speaking read it for class!
  • د.أمجد الجنباز
    من أروع الكتب التي قرأتها والتي تتحدث بطريقة مفصلة ومبسطة عن كيفية تبسيط أفكارك لتؤثر بها في الأخرين وتجعلهم يحفظونها.ستتة إستراتيجيات بسيطة تساعدك في هذه العملية
  • Jessica
    I was able to make good use of the strategies in the Heath brothers' Switch, so it took me far too long to pick up their first book (especially since I own a copy of it!). Their format is simple but effective — give you the steps to achieve a goal (in this case, to share a message that people will remember), and for each step, break it down into several possible angles and share memorable stories to illustrate each point. It got me thinking abo...