Made to Stick by Chip Heath

Made to Stick

NEW YORK TIMES BESTSELLER - The instant classic about why some ideas thrive, why others die, and how to improve your idea's chances--essential reading in the "fake news" era.Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas--entrepreneurs,...


Details Made to Stick

TitleMade to Stick
ISBN9781400064281
Author
Release DateJan 2nd, 2007
PublisherRandom House
LanguageEnglish
GenreBusiness, Psychology, Nonfiction, Leadership, Language, Communication, Self Help
Rating

Reviews Made to Stick

  • Mohamed Al Marzooqi
    2016-08-18
    دعوني أبدأ بالقول بأنني أكره كتب التنمية وتطوير الذات وكل ما دار في فلكها، وأنني أفضل قراءة كتاب طبخ حول طريقة إعداد "المحشي" على قراءة كتاب لأولئك المحتالين الذين يبيعون وهمًا للمغفلين. كما أن أسوأ كوابيسي هو أن أستيقظ يومًا في جزيرة معزولة وليس ف...
  • Trevor
    2009-01-22
    I came upon this book in a convoluted fashion. It was nearly recommended to me in a round about sort of way by Richard, a GoodReads friend, when he pointed to a review of Blink by someone else on GoodReads who is some sort of expert in the field (although, I have to admit I’m still not totally sure which field that is). The expert felt Gladwell was a little too simplistic. I enjoyed Gladwell’s books very much and so was keen to see what made ...
  • Sundeep
    2007-10-14
    from my blog, thesunrising.comSummary: When marketing anything, keep these six concepts in mind if you want your message to shtick: Simple, Unexpected, Concrete, Credible, Emotional, Stories; yes, my friends, that spells SUCCESs. If it sounds like too much work, these two concepts also work: Free, Sex (noooo, that’s not in the book…but it works I tell you!).Recommended? Si. It’s a quick, fun read full of interesting anecdotes and examples t...
  • Mark Dickson
    2010-12-27
    Perhaps it was because this book came highly recommended from a reliable source, but I was greatly disappointed. This book was a redundant snooze. The ultimate test, I suppose, is whether the ideas from this book do, in fact, stick. It suffices to say that "enjoyability" is NOT on the list of what makes an idea stick. It's quite clear that the authors are doing their utmost to follow their own advice. That this makes the book almost unreadably re...
  • مشاري الإبراهيم
    2014-06-15
    Great book on how to make the core message you want to deliver remembered. How to formulate it so that it 'sticks' in the minds of the listeners. The core idea is that: in order for a message to be 'sticky' it has to combine these 6 characteristics: 1) Simple 2) Unexpected 3)Credible 4) Concrete 5)emotional 6)StorySUCCES(without the extra 'S' spelling success)The authors tell very engaging stories on each of their success factors.I think this is ...
  • Kevan
    2014-03-20
    Update #2: Yep. Still recommending it. I Update #1, at the halfway point: five stars already.I want to read this book twice, at least. This will directly change how I write, present, think, create and make things. I know I need to keep experimenting to make my communication more memorable, more meaningful, and I'll be playing with many of the techniques described here. A few key points that I want to experiment with in my own work:"If you've aske...
  • Lili Manolache
    2013-04-07
    The book "Made to Stick: Why Some Ideas Survive and Others Die" by Chip Heath and Dan Heath Chow, is about how to make your ideas memorable; be it promoting a product / project, being a professional, forwarding a company's strategy or lessons to students. Everything revolves around the SUCCESS methodology. For an idea to stick, for it to be useful and lasting, it's got to make the audience:Pay attention - UnexpectedUnderstand and remember it - Co...
  • Snuggles with Rainbows
    2017-02-16
    I don’t know why I’m surprised at my 5star rating. I was recommended this book by multiple people, including the professionals of Goodreads. The final nail on the coffin was when my Dad just handed me this book saying, “You know for a Doctor, you should really read this book!” Way to go Dad! That’s what did it. He throws in that ‘doctor’-word in there and I’m eating from the palm of his hand. But on a serious note, this book was e...
  • James
    2009-04-18
    Some business books are written to promote consulting gigs. This is one such book. You can usually tell when the summary chapter just takes the table of contents and re-arranges it a little. I picked this up because one of the authors is the founder of an innovative website used extensively by my kids---Thinkwell.com. There is nothing inherently wrong with this book. The ideas are coherent, presented well, and made relatively easy to digest (foll...
  • Anya Weber
    2009-08-22
    When I have enough money to buy books again, I'm planning to build a marketing and communications library. It will consist of three books: "The Tipping Point" by Malcolm Gladwell, "Influence" by Robert Cialdini, and this book, which is maybe the one of the three that knocked me on my butt most often as I was reading it.The (adorable!) Heath brothers (check out their nerdy-preppy hottitude on the back cover!) are Chip, a Stanford business professo...