Start with Why by Simon Sinek

Start with Why

Why do you do what you do? Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why. It was their natural abili...

Details Start with Why

TitleStart with Why
Release DateOct 29th, 2009
Number of pages256 pages
GenreBusiness, Leadership, Nonfiction, Self Help, Personal Development, Management

Reviews Start with Why

  • Sean Gibson
    Me: “I’ll take ‘Books That Should Have Been Long Articles or Essays Instead of Books’ for $500, please, Alex.”Alex Trebek: “This book takes hundreds of pages, including at least 4,398 references to how great Apple is, to make a fairly simple (albeit important) point, and was likely written by someone from the Department of Redundancy Department.”Me: “What is ‘Start With Why’?”The idea at the core of this book—that successf...
  • Andy
    Great TED Talk, but not enough to carry a book. The author utters the same platitudes over and over. The main concept is that persuasive argument starts with connection, then emotions, then facts. This goes back to Aristotle and is nothing new. The plus-value here would come from present real world illustrations, but this is where he trips himself up in self-contradictions. For example, Apple Inc. is great because they are so original, i.e. they ...
  • Jesse Field
    Stuart Sinek gave a really great TED Talk that summarizes the argument of this book: when we get caught up in the details of HOW and WHAT we are working on, it is very easy to forget WHY we are doing it. For example, at the turn of the 20th century, the Wright brothers were trying to build something that would fly with no support and very little money of their own. Meanwhile, Samuel Pierpont Langley was given full government subsidy to solve the ...
  • Loy Machedo
    Loy Machedo’s Book Review – Start With Why by Simon SinekTED Talks is an incredible platform for someone to either make it or break it. And in the case of Simon Sinek, the 5 Million plus views he received on his talk not only must have catapulted him to the ‘Management Guru’ status, it also ensured his book became a New York Time Best Seller.But here let me surprise you – The book is Great and then the Author & Book Publisher Mess it up...
  • Melissa
    I was completely enthralled by the first few chapters of this book, and I found Sinek's ideas about why customers (and employees) become loyal to certain companies and not others fascinating, and I'm inspired to put these ideas into practice in my own business. Why only two stars? After grasping the concept of starting with why (versus what or how), I found myself getting increasingly impatient by story after story after story after story of busi...
  • Avolyn Fisher
    I am only on page 90 and this book is driving me nuts. I usually don't review a book or make a comment before I have finished reading it but I have to get this off of my chest so I can power through the rest. First of all, I agree 100% with Sinek in that a company has to have an established vision and mission in which the company culture hinges upon with a unified purpose. I believe that it is important to hold yourself and your company to an eth...
  • Jeff
    Simon Sinek presents a compelling vision of how companies, organizations, and individuals can achieve success. His simple message? Start with why. Which is to say the guiding principle of our endeavors should be based not on what we do or how we do it, but rather on why we do it. According to Sinek, those agencies that can effectively articulate their "why" (or purpose) are most likely to develop loyal followers and long term success.Sounds great...
  • Lili Manolache
    Simon Sinek describes in his book "Start with Why: How Great Leaders Inspire Everyone to Take Action" how leaders and companies should work as a series of circles, i.e. "The Golden Circle" - the why, how, and what. This idea explains why organizations and leaders inspire the others. Everybody knows what they do, some know how they do it, very few people know why they do what they do. The way we communicate, think and act is very easy: we go from ...
  • Maggie
    This book was alright, for non-fiction, I guess. It’s hard for me to gauge, given my intense loathing for non-fiction books. They’re so unenjoyable.Sinek writes decently enough, and I totally buy what he’s dishing out, but I gotta say, by the 9th time he uses Apple or Southwest (or etc.) as an illustrative example, I’m a bit “I get it already!” It seems a bit...convenient.He also contends that finding the WHY is not the hard part - it...
  • Experience Life
    We are easily caught up in the details of what we want to do, and how we are going to get it all done. Communications expert Simon Sinek argues that we’d be far better off if we more regularly focused on why we’re investing all that effort and activity in the first place. It’s the WHY, after all, that inspires action, that galvanizes people and keeps them going when the going gets tough. Embodying our WHYs and effectively communicating them...
  • Malleswari
    This is one of the best books I read in my list. Simon Sinek, the author of the book, narrated very clear how great leaders started with WHY and inspired people. The best part of this book is 'The Golden Circle', which has three layers of WHY at the core, followed by 'HOW', followed by 'WHAT', and which is very much similar to the biological arrangement of human brain of limbic and neocortex. If we have the clarity of WHY we do, know the HOW we c...
  • Henry Manampiring
    DON'T WASTE TIME READING THIS. WATCH THE VIDEO ON YOUTUBE INSTEAD. I was lured by this book because of Sinek's TED video. Great video and idea, and I should have stopped there. I feel that the book can be cut by 75% without losing its message. What's really annoying is the overuse of Apple as a example. Like, really? There are other examples in the book, the massive use of Apple story is just irritating. Borrow the book and skim through it. But i...
  • Natalie
    Start with Why is one of my all time favorite Ted Talks. This book is a longer version of the same concept. For the first few chapters, I did not feel that I was really getting any new information. However, the latter portion of the book went in to more specific examples of how great leaders have changed the face of their companies by focusing on Why.
  • Fred Leland
    This book was very well researched and written in a way that indeed gels with the Author Simon Sinek s "WHY" of inspiring others. The book is based on the premise of most people know what they do. Some know how to do WHAT they do. But very few know WHY they do what they do. Most think from what to how and then on to why. Simon Sinek submits...start with WHY and the how and what will come naturally. By WHY he means whats our purpose,and beliefs be...
  • Chad Kettner
    Simon Sinek offers a life-altering and business-changing message: "Start with Why". Why do you do what you do? Why do you get out of bed in the morning? And why should people care?The golden circle - the "why, how, and what" - is grounded in biology. If you were to look at a cross-section of the brain from the top, you’d see that it corresponds perfectly.Starting at the top, our ‘newest’ brain, our homo-sapien brain (also called our neocort...
  • Jason Boling
    Using selective facts or analogies to suit an assertion, gratuitous statements often contradicting other assertions, and selective use of parts of a bigger story while conveniently overlooking others in the same context are among the reasons why I found this book to be of no value in leadership development. The author works backwards in that he has a belief in his view of what makes great leaders and selects biased or incomplete data or uses unsu...
  • Annemieke Windt
    In his book Start with Why Simon Sinek makes a case for companies to have a clear Why as the underlying principle for doing business. Using the Wright Brothers, Martin Luther King and Apple as primary examples Sinek states that companies that are clear about why they are in business have a better chance of loyality from costumers, even when the company experiences setbacks.Sinek claims that companies that only have What they make and How they mak...
  • Ricardo Sueiras
    I got this book via a recommendation from a friend, so I was probably one of the few that had not seen the TED talk which contains much of the information within this book.I was interested in this book as I thought it would provide some useful insights and background into helping understand the critical success factors into driving change. I am pretty passionate about a lot of tech stuff, and looked at this book as perhaps revealing how others tr...
  • Nick
    Simon Sinek’s smart book with essentially one idea: most brands and leaders tell us to buy or follow by talking about what and how, whereas the great ones start with why. So, for example, PC manufacturers tell us to buy their computers because of the features of the machine. But Steve Jobs’ Apple tells us that they are against conformity and in favor of cool designs that make life better. They make things like computers. Now, don’t you want...
  • Shannon
    There were many stories and companies we could identify with and learn from. They may not have the best role models for leaders but their leaders had a clear vision of their beliefs and I learned my own why and how that will guide my decisions and growth.
  • Chad Warner
    This book explains that people buy from a company because they believe in its values, not because of the quality of its products or services. In Sinek’s words, “People don't buy WHAT you do, they buy WHY you do it.” Customers and employees want to be part of a higher cause (your WHY), so you need to share yours and show how your products or service advance that cause. If you watch TED Talks, you’ve probably seen Sinek’s 2009 talk, How g...
  • Tyler Suzuki Nelson
    Start With Why is a book by Simon Sinek. After watching his TED talk, I decided to check out his book on the sample topic. That is, in this book, Sinek argues "How great leaders inspire everyone to take action". Although I agree with the fundamental premise of this book though, I was not impressed with the presented argument.In his book, Sinek provides a plethora of examples of people and companies who succeed, or not, and then provides an explan...
  • Terhi Salonen
    OK, I know; this is like all those ten thousand other business books that claim they have some new insight on how to succeed in your business. I know that Sinek doesn't really reinvent the wheel here. And I know that if I was a bit more skeptical or cynical by nature,I wouldn't probably feel this way about the book. But.I'm actually proud to be as wide-eyed as I am. I'm the first to admit, I get way excited very easily. The cautious ones tell me ...
  • Michelle Despres
    Started reading the library copy and ended up buying my own copy. It's that good.What I didn't like: A few sections dragged out a bit too long. I was tired of hearing about Apple (although Apple is a perfect example of The Golden Circle, which is what the book is about) and Southwest (although some of the Southwest stories are brilliant).What I liked: Examples included historical and non-business stories. So many of the stories are genius. I have...
  • Gs Srinivas
    Another great book to read, Great concepts, clearly explained and a must read for anyone struggling business, Simon used some real examples of leaders and organisations, and they succeed because they focused on why they do what they do, and best thing he says that "the role of a leader is to create an environment in which great ideas can happen", he mostly used Apple as a example but that is acceptable, because Apple company knows what they doing...
  • Will
    I don't usually write reviews, and I'm not going to change that by writing a really long one. So, all I'm going to say about this book is this: If you are interested in why people are illogically passionate about some things but not others, then read this book.
  • Haggai
    Simon Sinek takes a great 20 minute TED talk and belabors about it too long to be interesting. He is repetitive and dilutes his message to the point of boredom. Yet nothing can take away the basic good idea behind this book- I would suggest everyone watch his TED talk to get to know it.
  • Tera
    This should be required reading for literally everyone on the planet. It has completely changed how I look at and think about almost everything, especially writing. So insightful. Words can't express how life-changing this book is.
  • John Browning
    A benefit to anyone in any industry. Highly recommended.
  • Derek Emerson
    The plethora of business and leadership books indicate a desire by many to improve either themselves or their business. While this is a worthwhile goal, a great many of the books published fail to address the fundamental issues which are behind successful people. Equally alarming is the number of them that not only miss the fundamental issues, but do it with deplorable writing in the process.As a result, Simon Sinek's book, Start with Why: How Gr...