Mindless Eating by Brian Wansink

Mindless Eating

This book will literally change the way you think about your next meal. Food psychologist Brian Wansink revolutionizes our awareness of how much, what, and why we’re eating—often without realizing it. His findings will astound you. • Can the size of your plate really influence your appetite?• Why do you eat more when you dine with friends?• What “hidden persuaders” are used by restaurants and supermarkets to get us to overeat?• H...

Details Mindless Eating

TitleMindless Eating
Release DateDec 19th, 2006
GenreNonfiction, Food and Drink, Food, Health, Psychology, Self Help, Science, Nutrition

Reviews Mindless Eating

  • Kinga
    I fear of dying from hunger. It’s a very unreasonable fear because what are my chances of dying from hunger? Yet, this is what I must fear because each time my dinner arrives I eyeball it cautiously wondering whether it is enough. All sorts of food sharing events are a particular torture because I'm a slow eater, so the food is usually gone when I'm barely starting to eat. So I stuff my face, I barely chew; because I worry that everybody will w...
  • Rachael
    Mindless EatingBy Brian Wansink, Ph.D.The best diet is the one you don’t know you’re on.A. IntroductionB. Mindless Margin a. cut out 200 cal per day b. serve 20% less on your plate at a meal c. for fruits and veg. Think 20% more.C. See All you eata. put everything you want to eat on a plate before you start eating. b. Put snack in a bowl and leave box or bag in kitchen.c. You’ll eat less if you see what you’ve already eaten. If you leave ...
  • 7jane
    This author is familiar to me through being quoted in other food-eating books I've read, including the stale popcorn study, and the plate size study, at least. This book is about raising awareness of how much, what, and why we're eating certain ways (there's both healthy and harmful types - and we can never completely get rid of the mindlessness), sometimes without realising it, or being able to admit it (to say: "I wasn't influenced - others mig...
  • Trevor
    My friend Richard recommended this to me with this review.http://www.goodreads.com/review/show/....It seems there are an endless supply of books coming out at the moment about how our judgement can be lead astray and what we can do about it. This one is particularly good. Simple advice on how to lose weight by explaining why we might put it on in the first place.When I was a child my mother told me not to cheat at patience (Solitaire) because you...
  • Richard
    See an important related article in the New York Times: "In Obesity Epidemic, What’s One Cookie?" (10 March 2010) by Tara Parker-Pope.Wansink's book combines diet instructions with lessons on the cognitive flaws in the human psyche that make dieting necessary for so many of us.He runs a "food psychology lab" at Cornell University, where he and his colleagues study how we make out eating decisions and how they can be manipulated. That gives this...
  • Samantha
    I bought this book at a conference after reading just the title. Fully aware that I myself am a mindless eater (most of us are, so don't think you're immune!), I was curious to see what the book had to say about our eating habits.This book was very interesting and laugh-out-loud funny in parts, too. (Believe me, I got a few odd looks as I was reading this during the conference's keynote address.) The experiements that the author has conducted in ...
  • Elissa Washuta
    I found Wansink's accounts of his research to be totally fascinating. He writes about his experiments carried out at Cornell University's Food and Brand Lab that gave his team insight into how packaging, surroundings, and other cues influence how and how much people eat. While I loved reading about the experiments, I found it unfortunate that this book seemed to pose as a diet book. Wansink gives recommendations for changing eating behaviors base...
  • Nic
    I breezed through this book in just a few hours. Much of its advice is common sense, but the fact it is backed up by actual research studies gives it more weight. The studies conducted are fascinating - especially those conducted on behalf of the Army on how to get stressed out troops in combat environments to eat MORE - and Wansink's voice is fun. Nothing is belabored and he advocates making a few changes to ones habits and looking for longterm ...
  • Tiffany
    I read this book for work. It was one of my goals this year. I am an oncology dietitan by day since my husband seems to think that we need actual food to eat and books just won’t cut it (pah!). I was amazing! I absolutely loved it. I have presented his information 3 different times to other dietitians and doctors. It is so interesting that I even got my doctors to engage in dialogue with me about it. It is easy enough that anyone can read it an...
  • Shaun
    Brian Wansink is a food psychologist, an American professor, and a former Executive Director of the USDA's Center for Nutrition Policy and Promotion. His book Mindless Eating summarizes some of his research, much of which is focused on how external cues like packaging, portion sizes, and presentation can influence how much we eat.Published back in 2006, some of the information feels dated. For example, his work showed that eating a designated por...
  • Tina
    I picked up this book because one of its studies was cited in another book I read, and I was interested in reading about things that influence our eating habits--but I was disappointed. I wish it would have focused more on presenting the research and less on giving weight loss advice. The research itself was interesting and I'd enjoy reading more about the findings, but the advice was mostly not new. I'd heard it all before from many sources. The...
  • Crystal Starr Light
    Bullet Review:This was okay. I wouldn't say I learned anything particularly ground-breaking, but what I think the book does best is try to make small changes instead of overhauling your entire meal plan and eating only raw vegetables or switching to a paleo diet. I did find the various studies interesting, but again, I've read a couple of psychology books, so I get that we think we're way smarter than we are. (But we aren't.) Hell, I can just tel...
  • J. 초록열쇠
    I think this supposedly weight-loss book gives more useful and interesting marketing strategies or tactics than other counterparts. :-) I am going to adopt the labeling method for my project right now!
  • Leonidas Kaplan
    So here's the subjective rundown. We eat mindlessly most of the time. Why? Because we are on autopilot. But also because it is cultural in the west. People in the east (Japan, for example), eat to 'not feel hungry'. Westerners (Canada, U.S., for example), eat until we 'feel full'. As a result, getting fat, or eating too much is much easier for us than we care to think. A big plate will trick you into eating more. More variety, such as different c...
  • Mike Kowalczyk
    What an interesting book! In short, it examined our (humans') tendencies with respect to eating: what makes us eat, what makes us enjoy food, what causes our eating habits. Through psychological studies, the author demonstrates that almost all of our decisions about food and eating are psychological and even if we believe we control them, we don't. He presents many cases and analyzes many different scenarios, all of which are very interesting.Asi...
  • Diane
    Interesting market research about the various things that affect how much we eat, such as the size of a dinner plate and how quickly items are cleared away from a restaurant table. It's not a diet book, but at the end of each chapter Wansink does give tips on ways to easily cut out the 100-200 calories of mindless eating each day that make us gain weight over time. I would recommend the book to those who liked "Fast Food Nation" and other pop soc...
  • Michelle
    I'm at 42% and find this book to be rather interesting, although no shocking. The one thing that did surprise me is the possibility of scent-infused (or impregnated) bowls etc. to encourage people to eat more. Wow. So many cues out there that encourage over-eating or eating things that are not healthy. And even though most of the stuff is not so shocking and makes sense, it's still a good reminder to think about before and while you are eating, a...
  • Yaaresse
    Aug 2016 book club pick. (library e-book) Brian Wansink is a food psychologist who runs a lab focused primarily on determining why people make the food choices they do and what influences those decisions. As it turns out, we often don't consciously make food decisions; we eat primarily in response to to learned behaviors, peer influences, and our immediate environments (lighting, plate/package size, wrappers, company, music, etc.). In other words...
  • Jennifer Perry
    I know it sounds trite, but truly this book changed my life. Or rather it helped me immensely at a point when I was already changing my life. I had weight loss surgery two years ago and read this book during my recovery from surgery. In the first year after my surgery, not only did the surgery itself help me loose weight, but becoming aware of all the things which caused me to eat when I wasn't necessarily hungry also helped me loose weight. Lear...
  • Charlie
    A fascinating book about the psychology of food and eating. It is primarily written by an American for Americans and it highlights so many differences between the US food culture and our own in the UK. It is filled with records of sociological and psychological studies done in food labs and in resteraunts and with amusing anecdotes from the backgrounds of some of the studies too. Of all the other books I've read, the one it most reminded me of is...
  • Tom
    Very straightforward, entertaining, and informative. I've read a lot of statistics that came from studies, and it's nice to see the studies fleshed out a bit more here. This book made me hungry! Actually, this book made me hungry while I was reading it, but as soon as I put it down to get a snack, the hunger vanished. I think that the main messages of controlling portion sizes (e.g. don't eat until you're full, instead eat until you're no longer ...
  • Julia
    This was a really valuable book. I have already recommended it to many people I know. It is NOT a diet book. Instead, it talks about that "mindless" margin that we all have - about 100+/- calories that we can add/eliminate from our diets and mindlessly gain/lose weight.The author runs a food lab in Cornell, and it is all research based. Small things like: plate size, serving size, music, taking away bones/glasses, even saying that a wine is from ...
  • Ann Living It Up
    This book talks about how certain environments, social engagements, personal habits and marketing ploys effect how much we eat. I thought the author researched this subject quite thoroughly, as that is how he makes his living, and he has a lab to do his experiments with on a day to day basis. He says we can lose up to 20 lbs just by shaving off 100-200 calories a day (by watching and being mindful of how much food we eat). His belief is that half...
  • Kate Schwarz
    Easy reading health book--written by an informative and kinda funny guy, which made his delivery of information you might not want to hear go a little more smoothly. I eat pretty well already and our family's only fast food stop is Chic-Fil-A, and I can't remember when we went. We eat at home a lot. Still, there was a lot to tweak about my own diet to lose those stubborn pounds or to just eat more healthfully. Here are the lessons I learned from ...
  • Bojana Duke
    Top takeaways:- most diets fail spectacularly because they rely on deprivation for quick results- alternately, small changes add up over time- take advantage of psychological quirks to adjust your patterns so you don't even notice a reduction in food- pick a single goal and three things you will work on per month towards the goal. track how you do each day for accountability. move on when it becomes mindless habit- some tips:* reduce default port...
  • T
    Mindless Eating was an informative read. I am interested in psychology and this book discusses food psychology along with marketing strategies. It was thought provoking and I found myself reasonating with much of the information. While overall I liked the book, I did find it to be a slow read as I highlighted much of it. Many health books can be strongly against the food and restaurant industry. I did not find this book to be that way. It was a l...
  • Trista Reid
    Great read. Especially for those trying to figure out why they are gaining wait. Definitely would recommend. (I’ll actually probably give a copy to a relative). However, this book does make it seem like you can eat whatever sounds good as long as you keep up with your calories, and that seems a bit novice to me in the health space. You can’t just eat French fries all day long and expect to be healthy. You might lose weight if you’re taking ...
  • Laura Kneeland
    I am a veteran dieter. I've tried them all, yet I still peruse the diet section of libraries and bookstores, which tells you how much success I've had keeping weight off. Dr. Wansink gave me a plan to tackle some of my worst habits. The psychological studies were fascinating. I found myself saying, "I would never do that," only to find myself doing exactly THAT the next day. I am more aware of my psychological eating and am now highly motivated t...
  • Abigail
    What a fun book. Learn about the subconscious signals that tell us to eat more or less. You can use this book to help yourself figure out healthy eating strategies, or just use it as a book about human behavior. Lots of studies presented.
  • Jodi Hawkins
    Interesting and truth! However it isn't mindless for me...haha....I know full well I'm doing it. 🙄