Ctrl Alt Delete by Mitch Joel

Ctrl Alt Delete

The DNA of business has changed. Forever. You can blame technology, smartphones, social media, online shopping and everything else, but nothingchanges this reality: we are in a moment of business purgatory. So, what are you going to do about it? Mitch Joel, one of the world's leading experts in new media, warns that the time has come to CTRL ALT DELETE. To reboot and to start re-building your business model. If you don't, Joel warns, not only wil...

Details Ctrl Alt Delete

TitleCtrl Alt Delete
Release DateMay 21st, 2013
PublisherBusiness Plus
GenreBusiness, Nonfiction, Leadership, Psychology, Social Science, Social Media, Buisness, Science, Technology, Self Help

Reviews Ctrl Alt Delete

  • Elisabeth
    This book did have some good things in it, like adding value is the best way to engage the consumer; mobile is and should be first right now; use data to help your strategy; etc.However, for the most part this book is just a rah rah aren't we marketers great book. The author loves being a marketer and this is another book that trots out the same old examples of highly successful companies and completely fails to address any issues with those same...
  • Jonathan Chiriboga
    In the revolutionary 1999 movie, The Matrix, a character by the name of Morpheus gives the protagonist Neo a choice of either waking up and seeing the truth of the world around him, or remaining asleep and accepting what is. He tells Neo, "This is your last chance. After this there is no turning back. You take the blue pill, the story ends. You wake up in your bed and believe whatever you want to believe. You take the red pill, you stay in Wonder...
  • Brandon
    For the vast majority of reading that I do in non-fiction areas I do online: in forums, blogs, help systems and so forth. Digging out facts or procedures or ways of dealing with some fairly technical problem. Only once in a while do I pick up a published non-fiction book, and usually I only dip into them a bit, skimming for something useful. Mitch Joel's “Ctrl Alt Delete” is one that pulled me past dipping to skimming through the whole thing,...
  • C.C.
    Once again Mitch Joel takes his years of experience, mixes it with a healthy dose of future gazing and delivers a first class book that any business professional must read to be prepared for the world we live in today.The way business use to be done has been rebooted. It doesn't matter if you are just starting your career or a C-Suite executive. You must reboot as well.
  • Myna
    I liked it more than a 3-star but there's no 3-and-a-half star rating. It's well-written and moves along at a clip, describing just the sort of things you'd expect it to: the shape of business vis-a-vis the new era of online marketing. It's remarkably prescient for a book published in 2013. There are a lot of things I learned about self-promotion (even things that can apply to writers) that I'll take away from this book and a lot of things I can ...
  • Pam Burzynski
    Ctrl Alt Delete immediately resonated. It's what you're forced to do when you're stuck and can't move forward or backward for that matter. You're trapped. Not necessarily looking to start over, but rather resume in a forward motion, preferably on stable ground. Then the aha, let's try a Ctrl Alt Delete.Change is rampant, specifically in the area of technology. Things are happening and morphing so fast, just trying to keep up can seem like a full ...
  • Kelkyd
    I first stumbled upon Mitch Joel during college. I only wish I found him sooner. Joel’s first book, “Six Pixels of Separation,” opened my mind and eyes to the world of marketing and all the creativity that resides within it. His passion for connectivity, technological advancement and ability to keep an open mind is inspiring. When he announced that he was in the midst of writing a second book, “CTRL ALT Delete- Reboot Your Business (and Y...
  • Dawn Lennon
    As a marketing book, Ctrl Alt Delete takes the reader on wild ride. The metaphor about rebooting is a broad one, so the book opens up many possibilities for the reader to connect his or her life/career with where they are and where they want/hope to go.I saw it as a book about entrepreneurism, driven and almost threatened by technology. The threat isn't about the technology in place but the existing technology that should better understood and ul...
  • Jacob
    In December I read the newest book by "Media Hacker" Mitch Joel. This was followed up by a live Q&A call I hosted with Mitch. Ctrl Alt Delete, despite its name is a positive book about opportunity in the new world of digital media. The book is seemingly split into two; first addressing businesses and organizations and then addressing individuals.The book really addresses the idea that media is changing so fast that we all have a need of starting ...
  • sethmsparks
    In Ctrl Alt Delete, Mitch draws upon his client experience, research, and network to synthesize a slew of environmental factors that will impact businesses and individuals over the next five years. He tackles business and individuals separately in the book, but there’s a mutual inclusivity that never really allows them to stand apart. In Reboot: Business, there’s (as expected) a focus on media, digital technologies, data science, and mobile. ...
  • Tim Dimo
    The first half of this book was a bit difficult to read. It wasn't any of the concepts - on which the author seems to have a firm grasp - but rather the sentence structure. I could not get through a page without a parenthetical observation breaking the flow and my concentration. Many of these items could have been restructured slightly and therefore made part of the primary content.The second half was a bit easier to deal with, perhaps because by...
  • P Michael N
    Incredibly insightful and relevant book on how to view and run business in his day and age and for a while to come. The book covers aspects of business from ideas and marketing to execution and delivery. Excellent read.
  • Omar El-mohri
    Not too much exited to recommend this book, to sum it up, the world is changing be ready!
  • Jaanus Treilmann
    Good reminder that you have to to give people what they actually want and need. A true utility. And the'll love you forever. Or until your competitor is giving more utility.
  • Paul
    Digital technology and the Internet have changed American business from top to bottom (what else is new?). What can you, or your company, do to survive in this new landscape? This book gives some answers.If your company doesn't already have a social media presence, forget about hiring some college kids to create one, while the rest of the company continues with its 20th century mentality. The entire company has to embrace social media, starting w...
  • Aaron Maurer
    Another marketing book that I read while filtering all content through the eyes of an educator. Once again I have found a business/marketing books to be quite helpful when thinking about education. These people are cutting edge and Mitch Joel is right there among the best. Since reading this book I have been listening the podcasts he creates and learning so many new ways of thinking.As I read through all my notes in Evernote that I jotted down I ...
  • Jeridel Banks
    The search for books about re-positioning brands started with Brand Aid: An Easy Reference Guide to Solving Your Toughest Branding Problems and Strengthening Your Market Position, then Seth Godin's Free Prize Inside: The Next Big Marketing Idea, and now this one by Mitch Joel. What I like about this book is it really doesn't concentrate on the branding itself but the personas running the whole show. From changing how the people in marketing think...
  • Ray Campbell
    Marketing in purgatory! In our current state of social, technological and economic flux, we have to embrace change and change our approach to business as usual. Mitch Joel does a nice job of listing ideas, principles and strategies for success not only in product marketing, but life. As a forming marketing professional and teacher of young people who will someday have to live in this world, I like to get an update from time to time. This is the u...
  • Beth Jusino
    "You can do a whole lot with very little."I've been a fan of Mitch Joel's for years, because he says the things that I think, only better. He understands that marketing today, whether it's for a major brand or an individual artist or an out-of-work middle manager, is personal. You have to know who your audience is and share with them what they want, not what you want. And you can't outsource passionate, genuine relationships. This new book plays ...
  • Robert Hays
    _Ctrl Alt Delete_ is a view of the new business future from Mitch Joel, who has authored the blog "Six Pixels of Separation" for years. Thanks to technology and especially social media, business is changing - fast. That means all of us must change how we manage our careers. The author has a number of suggestions for how to deal with this disruption:- Create direct relationships with customers- Provide something of utility to your customers- Don't...
  • Atleb
    Just highlight the whole book?I think this is the book with the most notes compared to pages of the 200+ kindle titles I've completed. It is also the most "expensive" to read, as I ended up searching up and buying three of the books referenced. A cheap price for inspiration and energy of this caliber.Unlike Mitch's last book, this is not aimed primarily at the digitally curious, but at more or less anyone working today. that's a tall order, but t...
  • Nick
    Mitch Joel does it again! His earlier Six Pixels caught the wave a few years back on the changing digital landscape. Ctrl Alt Delete is a splendid update. The book is in two parts; the first handles the changing perspective for marketers and business folks generally. Read it to understand what your new project is: to connect deeply with your customers in ways you haven't before, not by dumping your ads on them, but by having a real conversation. ...
  • Gregory
    A few interesting points in this book...career as squiggle...twelve easyish steps to starting a blog - both of these were good information. BUT the authors fan-boy attitude towards Apple got in the way. You can't go very many pages or often paragraphs without a mention of Apple, or Steve Jobs, or ipad, or iphone or etc., etc.... I have Apple products but after being bombarded with adoration of a single device, platform, I just got irritated. Sure...
  • Ben Van Horn
    This is a must read for anyone taking stock of their life, their career, or their business. The world is not changing...it HAS changed. If you want to be prepared for the new economy that we are a part of, and want to know where we are headed, I recommend this book. Mitch Joel breaks down the ways that you can reboot your skills for the jobs of the future. It's an exciting time that we are living in, and this is a great guide on how to take advan...
  • Dina London
    There were a few interesting ideas in this book. The author says that we have to accept that our careers are going to "squiggle" as opposed to the straight line of the past. He also reiterated what other contemporary authors are saying which is that we need to reach people on an individual, relational level when we are considering marketing our product. I felt like this book was just a string of the author's blog posts and could have been edited ...
  • J.F. Penn
    Aimed at business people rather than individual entrepreneurs, I really love Mitch Joel's podcast so I wanted to read this book. It's about how the world has changed and is changing so fast, the adaptations we need to make around mobile, squiggley careers (which i already have) and how creating and sharing are now mainstream modes of connection.
  • Michelle
    I was given this book by Mitch himself, and must say that I've really enjoyed it. Not sure the notion of being in purgatory resonated with me, but just about everything else did.His book made me think, and feel inspired. I love books that do that. Thanks Mitch!
  • Leanne
    I heard Mitch Joel speak at a conference last fall and he was my favourite speaker of the day. I also read his blog a few times a week. This book repeated a lot of the same ideas I'd already heard from him before. I would have rated it higher with more original content.
  • Briana Ford
    The book got right to the point. Not much fluff at all. Some good information. I do feel like the 2nd part of the book still focused on business though, more so you as an employee rather than you as an individual.