The Moment of Clarity by Christian Madsbjerg

The Moment of Clarity

Christian Madjsberg and Mikkel Rasmussen, principals at ReD Associates, argue for the role of a new set of tools to understand the “soft” factors that influence how people buy and consume ideas and products. Drawn from the authors’ work with companies like Lego, Samsung, Adidas, Intel, IBM, and Coke, the book will teach you how to understand people holistically in their environments—how they live, what they think and do all day, what thei...

Details The Moment of Clarity

TitleThe Moment of Clarity
Release DateJan 21st, 2014
PublisherHarvard Business Review Press
GenreBusiness, Design, Nonfiction, Psychology, Leadership

Reviews The Moment of Clarity

  • Andy Murray
    An outstanding book for anyone in Marketing who is faced with an abundance of data but a poverty of insight. In Leo Tolstoy’s nonfiction magnum opus The Kingdom of God Is Within You, he writes: “The most difficult subjects can be explained to the most slow-witted man if he has not formed any idea of them already; but the simplest thing cannot be made clear to the most intelligent man if he is firmly persuaded that he knows already, without a ...
  • Rangi Robinson
    I enjoyed reading this and found the case studies interesting. The book looks at how big companies can become stuck in their habitual ways of running, ways which no longer work when the world changes. I liked the case studies about Adidas struggling to understand non-competitive "sports" such as yoga and Lego losing touch with the essence of "play". The authors outline a process called "Sensemaking", to help companies such as these solve their pr...
  • Rodrigo Cornejo
    Finding business strategy books that are clear in their intentions is a rare ocurrence. While this book doesn't quite nail it, it aims to subvert the conventional wisdom that uses the scientific method as a basis for all business research, which is all too prevalent on most MBA's frame of reference: trial and error and experimentation that treats people as fixed variables and voilà. Too good to be true? You bet. The book makes that clear.While t...
  • Marcela
    Tried to disrupt how we think about doing traditional market and user research but left me a bit confused about what knowledge we could actually gain or if the point was making sense out of ambiguity. Love that they used Genevieve Bell as an example.
  • Guy Gonzalez
    Applying the "soft" human sciences to business challenges may seem like new agey fluff, but the authors do a good job of making their case with a number of interesting examples, including LEGO, Adidas, and Samsung. The underlying idea that most business leaders fundamentally misunderstand human nature (and make bad decisions as a result) is one that has inherent appeal for me, but I was most intrigued by their emphasis on the importance of having...
  • Kumar
    Moment of Clarity proposes an exploratory technique for business problems centered around people with unknown unknowns. The technique called sense-making leverages methods from philosophy (phenomenology), anthropology (ethnography), and sociology. It starts out with reframing the problem with purposeful naïveté, collecting data through aforementioned techniques with a focus on experiences, looking for patterns, creating key insights and buildin...
  • Lisa
    I found this book engrossing and a good introduction on how to approach extremely challenging, vague business problems. I particularly connected with the first few chapters, jotting down notes several times to aid my thinking. I would recommend this book to anyone working on or interested in business strategy - not only is it short, the content is invaluable.
  • Jacob Senholt
    Excellent introduction to the method of 'sensemaking', using a combination of classical management consultancy practices and the insights from classical humanities studies such as philosophy and ethnography.Gave me quite a few insights as to what my humanistic background can contribute sensibly with at a higher level of business management.
  • Jan Tománek
    The idea of so called "sensemaking" is generally interesting, but the book is too repetitive and shallow (way too much PR stuff). If you're going to read it, just leaf through it and pick up the rare good bits here and there.
  • Gillian
    A useful book for anyone, especially business leaders, who is interested in implementing qualitative research into their business. As a researcher, the first three chapters are a bit of a throw-away and quite sales-pitchy, but part 2 is quite useful. The case studies are all interesting reads and there are some useful take aways in the theory chapter and next steps chapters. You can definitely, however, tell this is written from an agency stand p...
  • Paulo
    Um livro sobre sensemaking.O título NÃO corresponde ao conteúdo. NO original, ver-se-ia "The Moment of Clarity" ou o momento de clareza, ao invés de "A filosofia nos negócios".Um bom livro, mas não um calhamaço dedicado aos filósofos. São mais análises de cases, com citações esparsas de uma ou outra frase de um filósofo.Em suma, o autor prega o "Sensemaking" como a solução para os problemas, quando o seu negócio começa a não dar...
  • Bogdan Micu
    A real eye-opener on how insights are generated. His choice and narration of the stories is much stronger than his theorizing. Absolutely LOVED the depiction and critique of the "creativity religion" ☺
  • Avik Saha
    The authors talk about the importance of human sciences in addition to hard sciences when businesses forget about it's core value propositions
  • Navid Baharlooie
    If you don't know how human sciences operate in the world of business and organizations, I suggest starting with The Moment of Clarity. Books like this are important to argue for a more interdisciplinary approach and broaden our understanding of the value of this in problem-solving. The book deals with the qualitative sciences in contrast to the quantitative, and why in particular ethnography can be a very useful approach to researching and under...
  • Sokunna
    A must read for market researchers and strategists.
  • Jonathan Cook
    If you're looking for a how-to guide showing you how to enact the human-centered qualitative research that Christian Madsbjerg and Mikkel Rasmussen have become known for, The Moment of Clarity will not meet your expectations. If you are instead seeking to undersatnd what Madsbjerg and Rasmussen mean when they talk about sensemaking and thick description, you're more likely to be satisfied with this book.Madsbjerg and Rasmussen do their best at of...
  • Heath Henwood
    The Moment of Clarity is about understanding people, whether customers, employees or anyone around us.As such is mixes practical advice with theory about society, particularly business around us. The book has two parts - 'Getting people wrong' and 'Getting people right'. As one can guess the first part is about what businesses and managers are doing wrong, while the second part gives us the concept of sensemaking. That is using a mix of participa...
  • Jysoo
    The authors explains new ways of setting up strategical direction in organizations by focusing on human aspect. Although I find the topic interesting, the focus of the book need significant improvements. General introduction to the issue probably need a chapter or so, and I feel that the author should give more details on the case studies and/or practical issues on implementation.
  • Jason
    This book was almost too short. The authors do an excellent job of going beyond the small views that companies take in understanding their users. Our reliance on data and analytics has pulled us away from truly understanding the consumers and customers using our products and services. I'd like to learn more about the methods for pattern clarification they used in the book.
  • aljouharah altheeyb
    كشخص خلفيته عن إدارة الأعمال صفر، وجدت أن أسلوب الكتاب والتفصيل فيه مفيد جداً وممتع وفتح آفاق عن المشاريع والأعمال لم أفكر بها من قبل.
  • Rick Yvanovich
    I liked the concept of the book and the points it made but was waiting all the way through for the boom moment of clarity ... it was sort of there but not much of a boom.