Influence by Robert B. Cialdini


Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.You'll learn the six universal pr...

Details Influence

Release DateDec 26th, 2006
PublisherHarper Business
GenrePsychology, Business, Nonfiction, Self Help, Leadership

Reviews Influence

  • Sundeep
    Summary: This book can’t be summarized. It can only be very, very strongly recommended.Recommended? YES. Buy it now if you haven’t read it.Table of contents:1 Weapons of Influence2 Reciprocation: The Old Give and Take…and Take3 Commitment and Consistency: Hobgoblins of the Mind4 Social Proof: Truths Are Us5 Liking: The Friendly Thief6 Authority: Directed Deference7 Scarcity: The Rule of the FewNotes:Below are my key takeaways and some inter...
  • Always Pouting
    Another one of those business books where it's a good read if you haven't read any others from the same genre but with the same basically formula where they keep repeating information that can be condensed down into a few pages and which every other business book will tell you but of course they'll rephrase it. If you haven't ever thought much about the influence of the way you talk to people and vice versa I'm sure this can be very eye opening. ...
  • Gina Grone
    I don't understand why so many people rated this book so highly.--It panders to the audience by using overly simple language and repeating the same idea 5 times to make sure that the reader really understood. Example (from memory): "People are heavily influenced by society. Society shapes our choices. Our choices are influenced by the people around us. There are countless examples of one's choices being swayed by his or her peers." Thanks, I got ...
  • Shishir
    Six "weapons of influence"1)Reciprocation - People tend to return a favor. Thus, the pervasiveness of free samples in marketing. In his conferences, he often uses the example of Ethiopia providing thousands of dollars in humanitarian aid to Mexico just after the 1985 earthquake, despite Ethiopia suffering from a crippling famine and civil war at the time. Ethopia had been reciprocating for the diplomatic support Mexico provided when Italy invaded...
  • Jerry
    I put this book under "dangerous knowledge." Cialdini, still a top consultant in this field, has a tiny disclaimer at the end of the book saying how he's aware that this knowledge could be misused, but doesn't go much further. I see this stuff abused all the time, to spin democracies to go to war, to sell us products and services we don't really need and much, much more. I've been wanting to start an ethics institute around this topic. Interested...
  • Mark Cheverton
    Required reading for all marketing professionals. The book details the most common approaches to influencing the decisions of others, backed up by the authors time spent infiltrating direct marketing companies and the like. Offers handy hints on how to spot when you're being manipulated and how to handle it.A very enjoyable read, should leave you much more aware of how you're being played next time you're in the market for a used car.
  • Abubakar Mehdi
    A couple of months ago, I read somewhere that when it comes to the psychology of persuasion and influence, Cialdini is the “daddy” of this subject. I chuckled and moved on. But then, a few days ago I found myself in a bookstore holding this book and heading to the counter. I came back home, and devoured it chapter by chapter, awestruck and flabbergasted by the sheer brilliance of the psychology of persuasion. Cialdini is no novice, apart from...
  • John
    Not a runaway train of rapturousness like 1776, Moneyball, or Outliers, but like Anna Karenina it seems to encompass all of life and address all of life's important issues. I would recommend this to anyone, and will definitely listen to it again.I tired one of his techniques on a colleague I had been chasing for week, and it worked like a charm within an hour, so 1 for 1.
  • Wen
    Yesterday I had to kill a couple hours, and happened to have this tiny audiobook on my phone. it turned out to be an instructive read.The author offered six principles of influence, i.e. getting people to comply or say yes: reciprocation, scarcity, authority, consensus, commitment and liking. he identified three agents who apply these principles with various degree of success, a bungler, a smuggler, and a sleuth; this was an alternative approach ...
  • David
    Social Proof - People will do things that they see other people are doing. For example, in one experiment, one or more accomplices would look up into the sky; the more accomplices the more likely people would look up into the sky to see what they were seeing. At one point this experiment aborted, as so many people were looking up, that they stopped traffic.Scarcity - Perceived scarcity will generate demand. For example, saying offers are availabl...
  • Rachel
    So, I've read a fair amount of the literature about group dynamics and social influence, and taught classes that discussed and used it. So I thought I'd know much of what was in this book already. While I was familiar with some of it, there were a number of tricks I hadn't noticed, and excellent descriptions of the ones I had, complete with explanations. Definitely worth reading!Influence describes the six categories of techniques that have the p...
  • Leah Nadeau
    Psychological studies like a Malcolm Gladwell style. It's taken me a long time to get through it.Unfortunately a bunch of the topics mentioned I've learned from taking Psychology in University. It had interesting information but I feel it really drags on each topic.Clothiers know to sell the most expensive item first because the accessories are cheaper in comparison and they're more likely to buy them as well. Instead of buy cheap, then expensive...
  • Ricky
    It's sometimes insightful but it seems to be written for a "young adult" reader and it seems to pander to the audience. I keep finding myself wishing it were better researched and better reasoned. I guess I shouldn't be surprised that such a popular book is so loaded with conventional wisdom and random assumptions presented as quasi-scientific. What made me about apoplectic is that his fifth edition continues his inaccurate presentation of the Ca...
  • Varun
    The techniques described in this book are very fundamental to our psychology and the way Cialdini has explained them in a lucid manner is commendable. It requires a deep understanding of the subject to be able to bring such perspicuity to a subject area. In his almost story-like narrative, the author has at times over-communicated or repeatedly emphasized a particular phrase often to benefit of the reader. As a reader, you may feel that you alrea...
  • Hans
    'Know Thyself' is not just a catchy cliché, it was for centuries a central spiritual imperative. Reading books like this only remind one of why it is so important. Even with modern psychology the average person understands so very little about themselves, their drives, why they do what they do, why they like what they like, that they are easily manipulated and exploited. You could say that it is even better if the person fallaciously believes th...
  • Huyen Chip
    There are several good passages but unfortunately, the book didn't persuade me.
  • Daniel
    With the sophisticated mental apparatus we have used to build world eminence as a species, we have created an environment so complex, fast-paced, and information-laden that we must increasingly deal with it in the fashion of the animals we long ago transcended.Another fascinating book, this time provided by the "Influence Without Authority" class I took through Deere back in April.An overarching idea of the book is that people don't always use al...
  • Veronika
    This book gives good insight to compliance strategies and main reasons we are persuaded - however I was unimpressed by a few of the examples Cialdini used and the main conclusion he made at the end of the book. Example 1: After claiming to have been a bigger socialite than he really is to impress a young attractive saleswoman, Cialdini became particularly pugnacious about her "strategy of tricking him into exaggerating his habits" where as this w...
  • Hussain Elius
    I have read a fair amount of literature about psychology, group dynamics and social influence - mostly from various little articles and blogs in the net, so although I knew many of the topics covered in the book, I am pleasantly surprised that I didn't know most of it. Now I do. This book pretty much covers all the popular studies done on the human psyche and far from being an academic paper, brings the Psychology of Persuasion to the masses in a...
  • Alaa
    This book again is an evidence of how easily men can manipulate each other, highly recommended for entrepreneurs and influencers.
  • Jeanne
    Social psychology is going through a replication crisis right now, but Influence is a reminder of the field's promise and its return on our investment on it.I prefer reading fiction outside of work, although generally have both fiction and nonfiction going simultaneously. Robert Cialdini's very readable and sensible book satisfied both needs simultaneously.Cialdini, like many psychologists, argued that humans face many difficult decisions in life...
  • Ruhin Joyee
    Never before did I recommend a book to so many. The book had me in the first chapter. I went on talking about how 'revealing' the book is during hangouts with friends, in between classes, sometimes during classes and when not. I tried to explain to mom how the rule of reciprocation influences our decisions while having dinner with her, tried to explain the reason behind certain behaviors of our newly appointed driver to my father. The book got to...
  • Cyndi
    Although this book is informative it is also repetitive. It states that a vast majority of people don't think for themselves and go along with the majority. I might have believed some of that, but I read. Every day more and more web sites open up with alternating viewpoints. Just look at the varying opinions on this book, alone. We are not as easily led and controlled as this book and the current administration would like to think.
  • Loy Machedo
    Loy Machedo’s Book Review – Influence: The Psychology of Persuasion by Robert CialdiniI first bumped into Robert Cialdini’s work with “Yes! 50 Scientifically Proven Ways to be Persuasive”. I found that book to be absolutely impressive and so, when I got to know he had also authored “Influence: The Psychology of Persuasion”, I was more than eager to read it. And without a doubt, I can tell you, I am glad I did. Harvard Business Revie...
  • Loïc Bicamumpaka
    "Just what are the factors that cause one person to say YES to another person?All the weapons of influence discussed in this book work better under some conditions than under others.1. RECIPROCITY - The rule says that we should try to repay, in kind, what another person has provided us.The beauty of the free sample, is that it is also a gift and, as much, can engage the reciprocity rule: many people find it difficult to accept a sample from the a...
  • Richard Newton
    If you read my reviews with any regularity, you may know I go through periods of reading business / organisation / management / leadership type books. You may also know I generally don't like many of them - ironic given that I write in the business/professional/trade space. This book is an exception and is really very good. I wavered between 4 and 5 stars and I plumped for 5 being in a generous mood today. This book explains how various levers of...
  • Scot Parker
    This is an excellent work of pop psychology written at a level accessible to the layperson. Knowledge of this subject is beneficial to just about everyone on the planet, given the prevalence of people trying to persuade us to buy certain products, act a certain way, vote for a certain candidate, etc. The information in this book arms the reader against underhanded or malicious attempts at persuasion and provides tools to use to strengthen their o...
  • Ania Pierzchała
    First time I read this book while studying and I decided to read it once again now. Honestly for me it's one of the best publications about social psychology written very accessible language especially for the people who have never had any contact with social psychology. Also, I'm quite sure it might be very helpfull for the majority of the social movements and every activist.
  • Laura Noggle
    Very interesting. I’ve found myself noticing new elements of interpersonal interactions since reading, and subtly applying some of the methods.
  • Chad Warner
    An intriguing exploration of the psychology of persuasion. Cialdini explains six “weapons of influence,” showing how they’re used, why they work, and how to resist them. There’s plenty of research and anecdotes. The lessons are applied to everyday life, and frequently to marketing and sales.The main point is that when we focus on a single influencing feature rather than the entire situation, we often respond automatically, leading to a po...