Imagine It Forward by Beth Comstock

Imagine It Forward

From one of today’s foremost innovation leaders, an inspiring and practical guide to mastering change in the face of uncertainty.The world will never be slower than it is right now, says Beth Comstock, the former Vice Chair and head of marketing and innovation at GE. But confronting relentless change is hard. Companies get disrupted as challengers steal away customers; employees have to move ahead without knowing the answers. To thrive in today...


Details Imagine It Forward

TitleImagine It Forward
ISBN9780451498298
Author
Release DateSep 18th, 2018
PublisherCurrency
GenreBusiness, Nonfiction, Own
Rating

Reviews Imagine It Forward

  • Linda
    1970-01-01
    This reads like a whole new genre—a new kind of business book for a new era in big business.Candid, personal, and bombast-free, “Imagine it Forward” is a change-agent’s true story from the inner sanctums of a few of the world’s biggest pre-digital companies. And whether or not they admit it, all companies “of a certain age” are writhing as they sort out how to compete in this transformational era.For a decade, Reality TV and social ...
  • Brian
    1970-01-01
    Imagine it Forward by Beth Comstock tracks her rise through the ranks of NBC and General Electric (GE) to focus on innovation and how to bring entrepreneurship to the epitome of corporate drudger and bureaucracy. She focuses on the traits and tactics necessary to bring about innovation and how to have an entrepreneurs spirit within a big organization. GE faced a tremendous challenge after the departure of Jack Welch and the subsequent demise of G...
  • Rachel
    1970-01-01
    This is the best book on leadership and innovation that I've ever read. Beth Comstock is a badass.
  • Alexandra
    1970-01-01
    A business type book, that looks at her career at different television companies. It is more of a personal story, but there are take away points from them.there are challenges in a gray background - something to do. Tips to be more successful and do better.