The Paradox of Choice by Barry Schwartz

The Paradox of Choice

About the Book: The Paradox of Choice In the spirit of Alvin Tofflers Future Shock, a social critique of our obsession with choice, and how it contributes to anxiety, dissatisfaction and regret. Whether were buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401K, everyday decisions have become increasingly complex due to the overwhelming abundance of choice...

Details The Paradox of Choice

TitleThe Paradox of Choice
Release DateOct 13th, 2009
PublisherHarperCollins e-books
GenreNonfiction, Business, Economics, Self Help, Science, Sociology, Psychology

Reviews The Paradox of Choice

  • Cameron
    Maybe I don't read enough Psychology, but I thought this book was fantastic. Swarthmore Psychology professor Barry Schwartz's basic thesis is that the world is divided into two types of person: maximizers, who want to find the absolute best option, and satisficers who want to find something that is good enough and not worry that something better might be out there. He also links maximizing to the high and increasing incidence of clinical depressi...
  • Jeff
    The Paradox of Choice is a 236 page treatises on why too much choice can be debilitating. It can be summed up in its sub-sub-title: "Why the Culture of Abundance Robs Us of Satisfaction." (Why a book needs a sub-title under the sub-title beats me). The problem is that we spend too much time and energy trying to make choices that in the grand scheme of things don't matter that much. I agree with the big idea, but I hated the book and here's why: S...
  • Edward
    Really important book for me. Refers to some great research. Some highlights:Prologue:- “choice no longer liberates, but debilitates” -“choice overload”- we’d be better off if we embraced some limits on choice instead of rebelling, by seeking “good enough” rather than the best, by lowering our expectations about our decisions, by making our decisions nonreversible, and by not comparing ourselves to others as much I. When We Choose1....
  • Darwin8u
    “Learning to choose is hard. Learning to choose well is harder. And learning to choose well in a world of unlimited possibilities is harder still, perhaps too hard.” ― Barry Schwartz, The Paradox of Choice: Why More Is LessA solid survey of the behavioral economics literature related to the premise that the wide range of choices we have (what to read, how to read it, what rating to give it, where to post our review) actually ends up making ...
  • Chloe
    The premise of this book did interest me. What I thought was going to be a book that analyzed how the abundances of choice or at least the appearance of choice affects our perception of freedom, satisfaction, and enjoyment, turned out to be a repetitive book that sounds like an older guy complaining why there are so many different types of beans in the supermarket."I just want a can of beans! Why are there so many types! Just give me beans!"Hones...
  • Kressel Housman
    I first heard of this book from a friend, who explained it in terms of dating. In the span of time between her first date with her husband and the day they finally got married, she had married and divorced someone else. Why? Because when he first met her, he couldn’t decide. There were so many other women available he was afraid of missing out on “the right one” and wanted to try out more options. That is the paradox of choice. The more opt...
  • Gordon
    This is one of those books that, once you've read it, permanently shifts your perspective. It made me think altogether differently about the value of having MORE choices. As the author argues, your sense of well-being increases when you go from having no choices to having a few choices. But as you go from having a few choices to having many choices, your happiness typically goes down. Why? Because it's time-consuming and stressful to choose betwe...
  • Donna
    In The Paradox of Choice, Schwartz focuses on two basic ways of making decisions: maximizing (trying to make the very best possible choice) and satisficing (making a choice that will do well enough, all things considered).In the past, I've thought of these two approaches in terms of the decisions that need to be made, not in terms of the person making them. For example, when picking a spouse or a house, one may want to take a lot of time and make...
  • Crystal Starr Light
    Bullet Review:Fascinating look at why making decisions can be so hard and some tips on how to lessen the regret from making a "bad choice".There were a few comments that came across somewhat sexist, but as I can't remember them (I read this over a LOOOOOONG period of time), I won't push the point.
  • Sean Engelhardt
    Five stars not for the writing but for the overall content. He could have said everything he needed to say in a few-page article, and it's pretty redundant. But it's still a really quick read so what's the harm...There are so many things in here that are so interesting and apply to tons of situations and decisions every day. Things that people constantly do to themselves without thinking, and could be so much happier if they knew they were doing ...
  • Nada EL Shabrawi
    This one is important!
  • Ahmad Kordi
    به نظرم همه ي آدما تو زندگيشون هميشه در حال تصميم گيري و انتخاب كردن هستن مثلا من همين الاني كه دارم اين نوشته رو مينويسم يه جور انتخاب كردم كه اينكارو بكنم و مثلا يه جايي ديگه مشغول انجام دادن يه كار ديگه نباشم يا اگر يه زماني كسي اين نوشته رو بخونه ا...
  • Erika RS
    Schwartz describes how having an excessive amount of choice in our lives can bring unhappiness and suffering. He describes some of the many sources of choices in modern life, some psychological factors relating to choice making, how choices can cause unhappiness, and some techniques for dealing with this unhappiness.First of all, Schwartz emphasizes that choice is good. It is vital to happiness. However, he claims that in the here and now of the ...
  • Jeanette
    This book had some good points. Enough to make a decent length research article maybe, but not the length or breadth for a book of these subsequent verbose assumptions. Yes, things ARE too complex. And really they don't need to be so complex, but humans and their organizations, in particular- have made them so. As I am not a maximizer in any sense, and least of all in the material- this was rather a waste of time for me to read, IMHO.If you are c...
  • Nicholas Karpuk
    "The Paradox of Choice" is a simple book in many ways. It shows that there's concrete data backing up many of the "well duh" platitudes people regularly dismiss while making terrible life choices.The book was a revelation for me, since it related a lot to the culture of worry and second guessing I grew up with. Part exploration of our society of excessive options and the misery they seem to cause our inhabitants, and part self-help guide, it's th...
  • Miloš Kostić
    Otkad sam saznao da su ljudi, u proseku, danas mnogo nesrećniji nego ranije, kao i da će biti sve gore, često se pitam zašto je to tako. Uvek sam imao neke svoje nejasne odgovore na to pitanje ali me oni nisu dovoljno zadovoljavali. Jako mi je čudno da u vremenima kada je sve lakše i malo toga je zabranjeno, broj obolelih od depresije, na primer, rapidno raste. Posle ove knjige su mi stvari malo jasnije. Mogu da zamislim kako ova knjiga mo...
  • Mario Tomic
    The big idea of this book is that after a certain threshold having too many choices will decrease our happiness regardless if we make the best choice in the end. I like the part of the book where the author goes in detail to explain choice paralysis which is something I dealt with a lot myself. Paralysis happens when when there's too many options. Naturally we tend to make worse decisions because we attempt to simplify the choices to a point wher...
  • David
    It sounds so non-intuitive; why are less happy when we are given many choices, than when we have few or even none? I was rather skeptical at first. However, this book explains, in a very readable way, why this is so. It has to do with the difference between objective and subjective results. Objectively, when given a choice, we end up with a superior result. When given a choice, we end up with a better match to our desires; a better vacation, a be...
  • Hilary
    This book explained so much about the way I behave -- I am a total maximizer, meaning that whenever I have a choice to make, I always want the absolute best option, even if researching to discover the best option is hard and time-consuming. Instead, I could be a satisficer: someone who picks the option that satisfies all their requirements, without worrying whether something better is out there. Schwartz shows persuasively that maximizers are les...
  • Fatemeh
    خیلی جالب بود. حتماً باید یه بار دیگه بخونمش، اون هم متن کاملش رو. قبول برخی حرف های نویسنده سخته، و باید بهشون فکر کرد. شاید باید دوباره بهش گوش بدم.به یک بار خوندن میارزه؛ مخصوصاً اگر در حال حاضر در برابر یه انتخاب مهم قرار دارین یا اینکه عوامل زیادی...
  • Denis Vasilev
    Классика. Цитируется во многих книгах про принятие решений, психологию выбора.
  • Zahra Dashti
    قابل تامل و جالب بود. دوست دارم کتابش رو بخونم (آدیو بوک خلاصه شو گوش دادم)
  • Kiwi Begs2Differ ✎
    Very interesting book on the psychological reasons for the choices people make and the consequences of increased options to their overall satisfaction. The author thesis is that, while some choice is good, more choice is not necessarily better. As a culture, we like freedom, self-determination, and variety, and we are reluctant to give up any of our options, but clinging tenaciously to all the choices available to us contributes to bad decisions,...
  • Kristi Thielen
    Barry Schwartz is chiefly concerned with explaining that an abundance of opportunities - especially for material goods - can actually decrease happiness and that "maximizers," - people in relentless pursuit of the best of all things and agonized by the fear that their decision might be the wrong one - would be better off as "satisficers," - people who discipline themselves to consider only a limited range of options and then make a firm decision ...
  • Linda Vituma
    Ja neesat lasījuši How We Decide - izlasiet!Ja neesat lasījuši The Paradox of Choice: Why More Is Less - arī izlasiet!!Aleksandrijas bibliotēkas direktors Ismail Serageldin esot teicis, ka reiz informācija bija pieejama kā piles no aizgriezta ūdens krāna; tagad informācija ir pieejama kā ūdens šalts sejā no ugunsdzēsēju šļūtenes. Neviena no veidiem nav iespējams padzerties. Šī grāmata ir viena no pirmajām manis lasītajā...
  • James
    This and Borges' "Library of Babel" are the two works that best describe sites such as this.Highly recommended.
  • Heather
    This is an interesting book that acknowledges the blessing of freedom of choice, but points out that more isn't always better. Often too many choices can actually create more problems or even immobilize us in our decision making. The author offers many meaningful examples from shopping for small and large items, to college courses and majors, to relationships. These principles apply in many settings.Several parts of this book reminded me of my de...
  • Sourya Dey
    This book is really good in a few places, but repetitive for the most part. The subject matter is very interesting - why we (the developed world in particular) are getting more depressed despite our standard of living ostensibly rising with each passing day? A lot of the explanations are common sense if you think about it, such as too much choice is a bad thing, social comparisons make us sad, and losing something after having it is worse than no...
  • Katherine Cowley
    This book convincingly makes the case that having more choices can actually limit our freedom. The more choices we have about trivial things, the more time we have to spend on them, and we become, in essence, "foragers", sifting through a world of choice. More choices can also make important decisions harder, raising our expectations, encouraging us to seek for the "best" which must be out there somewhere, and increasing our sense of regret by co...
  • Ryan
    The Paradox of Choice is easy to read, perhaps because its ideas have found their way into the culture. Regardless, it explains a lot. The core arguments: We would be better off if we embraced certain voluntary constraints. We would be better off seeking what is "good enough" instead of what is best. We would be better off if we lowered our expectations of the results of decisions. We would be better off if the decisions we made were nonreversibl...