Covert Cows and Chick-fil-A by Steve Robinson

Covert Cows and Chick-fil-A

The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America.During his thirty-four-year tenure at Chick-fil-A, Steve Robinson was integrally involved in the company’s steady then explosive growth from 184 stores and $100 million in annual sales in 1981 to more than 2,100 stores and m...

Details Covert Cows and Chick-fil-A

TitleCovert Cows and Chick-fil-A
Release DateJun 11th, 2019
PublisherThomas Nelson
GenreBusiness, Leadership, Nonfiction, Christian

Reviews Covert Cows and Chick-fil-A

  • Marco
    If you like your discrimination with a side of waffle fries, go ahead and buy this book.
  • Bill Pence
    There is no organizational culture I respect more than that of Chick Fil-A. I have eaten at numerous Chick Fil-A restaurants across the country, gotten to know our local Operator, read about their culture from Ken Blanchard and Patrick Lencioni, and read books by Chick Fil-A insiders Mark Miller, Truett Cathy, Dee Ann Turner and now Steve Robinson, who was chief marketing officer and executive vice president for the organization for 34 years, unt...
  • Michele Pfrogner
    Chick-fil-A is one of my favorite restaurants, not just for the food, but for its hospitality. For example, I have always been curious why employees answer "My pleasure" when thanked. Robinson's book not only explains the history behind that response, but the use of the Cows, and the principles upon which founder Truett Cathy based his life and company. In today's America, where Christians are often times attacked for their beliefs, how refreshin...
  • Cristie Underwood
    Chick-Fil-A is extremely successful and still stays closed on Sundays. They don't do a lot of advertising on tv. So, how is it possible for them to have such success? The author of this book explains how he was able to make this company a success as their chief marketing officer without forgoing any of their values. I am not a religious person and I think that it is awesome that they continue to be closed on Sunday for their employees to spend ti...
  • John Whitcomb
    The book was a great inside look at what makes this such a model organization. The values that have been such an important part of the culture of this company are rare to find these days. I will admit I was hoping for some more tactical information as well but all in all this was a great overview of the history of the business and of course of the cows.Would recommend for any leaders, any lovers of this great brand and of course anyone who has an...
  • Sue Fernandez
    Thank you to Nelson Books and Net Galley for an ARC of this title in exchange for my honest review. I am a fan of Chick -Fil-A and honestly, I've long wondered what it is that makes their staff well trainined, keeps people coming and has been the secret to their success. They make no bones about their faith, yet they don't push it on people. Some won't appreciate that, but I think that this book is positive and a good representation of the cultur...
  • Chuck Musselwhite
    I normally like all the Chick-fil-A books but this was difficult to get thru. Maybe it’s because I listened on audio and had high expectations but the narrator made it hard to listen to. Should’ve read this print book. Good stuff but on sparsely places between long voids.
  • Kim N'
    This was an easy read - the personal part of the Chic-Fil-a story made it interesting and the look at the business principles behind the growth of Chic-fil-a made it thought provoking. Are we as determined to incorporate Biblical principles in our decision making as Truett Cathy was?
  • Kayo
    Inspirational. This book is more than Chick-fil-a, it's living Biblically.Thanks to author,publisher and Netgalley for the chance to read this book. While I got the book for free,it had no bearing on the rating I gave it.