Made to Stick by Chip Heath

Made to Stick

NEW YORK TIMES BESTSELLER - The instant classic about why some ideas thrive, why others die, and how to improve your idea's chances--essential reading in the "fake news" era.Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas--entrepreneurs,...


Details Made to Stick

TitleMade to Stick
ISBN9781400064281
Author
Release DateJan 2nd, 2007
PublisherRandom House
LanguageEnglish
GenreBusiness, Nonfiction, Psychology, Leadership, Language, Communication
Rating

Reviews Made to Stick

  • Sundeep
    2007-10-14
    from my blog, thesunrising.comSummary: When marketing anything, keep these six concepts in mind if you want your message to shtick: Simple, Unexpected, Concrete, Credible, Emotional, Stories; yes, my friends, that spells SUCCESs. If it sounds like too much work, these two concepts also work: Free, Sex (noooo, that’s not in the book…but it works I tell you!).Recommended? Si. It’s a quick, fun read full of interesting anecdotes and examples t...
  • Trevor
    2009-01-22
    I came upon this book in a convoluted fashion. It was nearly recommended to me in a round about sort of way by Richard, a GoodReads friend, when he pointed to a review of Blink by someone else on GoodReads who is some sort of expert in the field (although, I have to admit I’m still not totally sure which field that is). The expert felt Gladwell was a little too simplistic. I enjoyed Gladwell’s books very much and so was keen to see what made ...
  • Mark Dickson
    2010-12-27
    Perhaps it was because this book came highly recommended from a reliable source, but I was greatly disappointed. This book was a redundant snooze. The ultimate test, I suppose, is whether the ideas from this book do, in fact, stick. It suffices to say that "enjoyability" is NOT on the list of what makes an idea stick. It's quite clear that the authors are doing their utmost to follow their own advice. That this makes the book almost unreadably re...
  • مشاري الإبراهيم
    2014-06-15
    Great book on how to make the core message you want to deliver remembered. How to formulate it so that it 'sticks' in the minds of the listeners. The core idea is that: in order for a message to be 'sticky' it has to combine these 6 characteristics: 1) Simple 2) Unexpected 3)Credible 4) Concrete 5)emotional 6)StorySUCCES(without the extra 'S' spelling success)The authors tell very engaging stories on each of their success factors.I think this is ...
  • Kevan
    2014-03-20
    Update #2: Yep. Still recommending it. I Update #1, at the halfway point: five stars already.I want to read this book twice, at least. This will directly change how I write, present, think, create and make things. I know I need to keep experimenting to make my communication more memorable, more meaningful, and I'll be playing with many of the techniques described here. A few key points that I want to experiment with in my own work:"If you've aske...
  • Lili Manolache
    2013-04-07
    The book "Made to Stick: Why Some Ideas Survive and Others Die" by Chip Heath and Dan Heath Chow, is about how to make your ideas memorable; be it promoting a product / project, being a professional, forwarding a company's strategy or lessons to students. Everything revolves around the SUCCESS methodology. For an idea to stick, for it to be useful and lasting, it's got to make the audience:Pay attention - UnexpectedUnderstand and remember it - Co...
  • Snuggles with Rainbows
    2017-02-16
    I don’t know why I’m surprised at my 5star rating. I was recommended this book by multiple people, including the professionals of Goodreads. The final nail on the coffin was when my Dad just handed me this book saying, “You know for a Doctor, you should really read this book!” Way to go Dad! That’s what did it. He throws in that ‘doctor’-word in there and I’m eating from the palm of his hand. But on a serious note, this book was e...
  • Anya Weber
    2009-08-22
    When I have enough money to buy books again, I'm planning to build a marketing and communications library. It will consist of three books: "The Tipping Point" by Malcolm Gladwell, "Influence" by Robert Cialdini, and this book, which is maybe the one of the three that knocked me on my butt most often as I was reading it.The (adorable!) Heath brothers (check out their nerdy-preppy hottitude on the back cover!) are Chip, a Stanford business professo...
  • James
    2009-04-18
    Some business books are written to promote consulting gigs. This is one such book. You can usually tell when the summary chapter just takes the table of contents and re-arranges it a little. I picked this up because one of the authors is the founder of an innovative website used extensively by my kids---Thinkwell.com. There is nothing inherently wrong with this book. The ideas are coherent, presented well, and made relatively easy to digest (foll...
  • Laura Noggle
    2019-02-13
    *Stickiness Level: Average*Not sure on the lasting impact of this book on me, it seemed like a lot of common sense and natural intuition. Maybe I’ve read too much Godin and Gary Vee, or maybe this 12 year old book is a little dated. Either way it’s hard to pinpoint why memes, trends, and some things become popular over others.This book is a perfectly acceptable attempt to understand why some things stick more than others, but hindsight is alw...
  • Jane
    2012-03-20
    Let's assume that since I get invited back to keynote at the same conferences, I'm a more-than-decent speaker. And, that since a couple of the books I've written are bestsellers, I must make them interesting to readers. Why mention this? Because my copy of Made to Stick is filled with sticky notes that are covered with ideas for upcoming speeches and writings. This book motivates application of the ideas it contains. Yes, I've used several of the...
  • Loy Machedo
    2012-01-21
    Remember the subway advertisement? The guy who lost over 200 pounds eating only the vegetarian sub?What about proverbs like “A bird in hand is worth two in a bush” or what comes to your mind when you hear the phrase “Sour Grapes”?What about John F. Kennedy’s Man on the Moon vision?Why is it we remember Urban legends like the Kentucky Fried Rat, Coco Cola dissolving tooth, Kidney thieves or the fact that you can see the Great Wall of Chi...
  • Romie
    2018-01-24
    My dad read this book a few years ago, and because it's in English he thought I'd like it … so he gave it to me for my birthday. It's not a book I would have picked up on my own.I don't regret reading it, it was interesting, though a bit long. I think that's my main problem with this book: it's about sticky ideas being simple and yet this book was long for what it was. I don't necessarily think we needed to read about so many examples, just a f...
  • Rick Lee Lee James
    2015-07-09
    Really great book, especially if you communicate for a living. The 6 principles that make an idea stick ( 1.) Simplicity, 2.) Unexpectedness, 3.) Concreteness, 4.) Credibility, 5.) Emotions, 6.) Stories ) make up the simple acronym, SUCCESS. This book elaborates on these principles while at the same time adhering to them. If you're a public speaker, teacher, pastor, manager, or even a parent trying to teach ideas to your children then I think you...
  • Dave
    2011-04-13
    As a writer and speaker, I love stories. I love to tell them, to write them, and I love to read them. I also like to read about stories, what makes them work, how they excite our imagination, how we use them to enrich our communications. Made To Stick: Why Some Ideas Survive And Others Die is about all that and more. Good salespeople, advertisers, marketers, PR professionals, even managers wanting to motivate their employees and entrepreneurs nee...
  • Mehrsa
    2018-01-19
    This is gonna sound weird, but for all their talk about making ideas interesting and unforgettable, this book was so uninteresting and forgettable. I mean, some of the stories were interesting and I did learn a few tidbits, but I don't think the book passes their own metric of stickiness.
  • shanghao
    2018-03-08
    Other than sounding like the monologue of a priest enamoured with his own religion at times, the points were well-presented and the takeaways do stick.
  • Andreas Ernst
    2013-04-11
    The basic concept outlined in this book is helpful and I loved the very beginning with its surprising twist. After a couple of chapters however I think the books looses a bit of spicyness.
  • Douglas Knupp
    2008-03-30
    MADE TO STICK – Chip and Dan HeathSUCCESSimple – Unexpected – Concrete – Contextual – Emotional – StoriesStep-by-directions, how to achieve stickiness“Those are the six principles of successful ideas. To summarize, here’s our checklist for creating a successful idea: a Simple Unexpected Concrete Credentialed Emotional Story. A clever observer will note that this sentence can be compacted into the acronym SUCCESs. This is sheer coi...
  • Gavin
    2017-05-31
    Recommended for teachers, managers, presenters, really anyone who needs to communicate information to other people, one of my few complaints about this book is that there are so many helpful and well-presented communication tactics that much of the content runs the risk of being overshadowed by the truly stellar, memorable stretches of the book. Through powerful anecdotes (uber intentionally) and very approachable technical explanations, Heath an...
  • Steve
    2007-08-14
    If you are a business person, teacher, or just someone trying to get your idea across, this is a great book to read!Written by brothers Chip and Dan Heath, one a professor of organizational behavior at Stanford, the other an education consultant and former researcher at Harvard Business School. They look at the key aspects of what makes some ideas and stories stick in people's minds. They boil things down to 6 key principles of simplicity that ma...
  • Zaki Imtiaz
    2015-02-16
    As a marketer and a game developer I have always wondered about how to make people care about my idea. How can I make someone to buy my product and listen to my proposals. This book has helped me a lot in shaping my thoughts, towards making ideas stick. End result is that I have hundreds of working examples from this book as well as Edward De Bonu's book "Think before its too late" to make things work.So whenever you are going to work on an idea,...
  • Jeff Wheeler
    2018-01-31
    I'm a big fan of their book Switch, but haven't read this one until now. As I read it--a book ostensibly about how ideas get passed on--what resonated the most to me was how much it's a book about being a writer. The code they cracked, the secret sauce if you will, is very applicable to writing novels. I kept seeing things that I use in my own books. And the authors do a great job of weaving anecdotes and stories that are so interesting. This boo...
  • Mr Shahabi
    2019-02-27
    I think if I've read this book 12 or 14 years ago I would be intrigued and impressed, but I feel that it's repetitive and the techniques are already familiar with me, of course thats not the Authors fault *although they should have added some serious stuff here and there instead of Copying research from other authors like Zimbardo *wink* *But this book is oriented for every marketing enthusiast, and Liars who need to Up their games
  • Nikos Korexenidis
    2019-02-24
    The book is about stickiness of ideas and points out to 6 principless that can help an idea to be sticky. I think that the writer uses to many pages to explain those 6 principless. I think that the whole book can be summarized in 2 pages .... but then it wouldnt be a book :)
  • Kristen
    2015-06-05
    As I return to communications, I thought I'd brush up with this modern marketing classic.
  • Chad Warner
    2014-04-27
    An informative and entertaining guide to making ideas “sticky” (interesting and memorable). It presents six principles and explains them with plenty of specific examples and comparisons of “sticky” and “non-sticky” ideas. Its lessons are applicable whether your ideas will be used in marketing and advertising a business or in spreading the mission of a nonprofit.One of the themes of the book is overcoming the “curse of knowledge,” ...
  • Mike
    2011-09-07
    This was the first audiobook I have ever listened to in its entirity, and I listened to it in my car while commuting to/from work for the last two weeks. First, I had to admit, I had a very hard time getting used to *listening* to a book. I also found my self rewinding and listening to parts again, not because I was interested in what was being said, but mostly because I was busy driving and missed what was being said. I'm going to try another fe...
  • Muhammad Arrabi
    2013-03-26
    A must read for any Marketing person, or a Product person. (along with Positioning, The Immutable Laws of Marketing & Branding, and maybe Influence).A really good book. It's a joy to read, and it has lots of referenced good info. Each chapter hides an interesting Gem - the type of things you can surprise your friends with. Stuff like: Did you know that all successful Ads follow only one of 6 templates! It sounds unreal, but this is actually from ...
  • Paul
    2016-06-07
    3.5 stars. Very good, but not quite as good as "Switch." This book had some strong concepts, great anecdotes and credible data to back it all up. But it was a tiny bit too expected; it didn't change my paradigm or make me look at things any differently. If you want to change the world or persuade just one person, this is a valuable book.