Start with Why by Simon Sinek

Start with Why

Why do you do what you do?Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why. It was their natural ability ...

Details Start with Why

TitleStart with Why
Release DateOct 29th, 2009
GenreBusiness, Leadership, Nonfiction, Self Help, Personal Development, Management

Reviews Start with Why

  • Sean Gibson
    Me: “I’ll take ‘Books That Should Have Been Long Articles or Essays Instead of Books’ for $500, please, Alex.”Alex Trebek: “This book takes hundreds of pages, including at least 4,398 references to how great Apple is, to make a fairly simple (albeit important) point, and was likely written by someone from the Department of Redundancy Department.”Me: “What is ‘Start With Why’?”The idea at the core of this book—that successf...
  • Andy
    Great TED Talk, but not enough to carry a book. The author utters the same platitudes over and over. The main concept is that persuasive argument starts with connection, then emotions, then facts. This goes back to Aristotle and is nothing new. The plus-value here would come from present real world illustrations, but this is where he trips himself up in self-contradictions. For example, Apple Inc. is great because they are so original, i.e. they ...
  • Jesse Field
    Stuart Sinek gave a really great TED Talk that summarizes the argument of this book: when we get caught up in the details of HOW and WHAT we are working on, it is very easy to forget WHY we are doing it. For example, at the turn of the 20th century, the Wright brothers were trying to build something that would fly with no support and very little money of their own. Meanwhile, Samuel Pierpont Langley was given full government subsidy to solve the ...
  • Avolyn Fisher
    I am only on page 90 and this book is driving me nuts. I usually don't review a book or make a comment before I have finished reading it but I have to get this off of my chest so I can power through the rest. First of all, I agree 100% with Sinek in that a company has to have an established vision and mission in which the company culture hinges upon with a unified purpose. I believe that it is important to hold yourself and your company to an eth...
  • Loy Machedo
    Loy Machedo’s Book Review – Start With Why by Simon SinekTED Talks is an incredible platform for someone to either make it or break it. And in the case of Simon Sinek, the 5 Million plus views he received on his talk not only must have catapulted him to the ‘Management Guru’ status, it also ensured his book became a New York Time Best Seller.But here let me surprise you – The book is Great and then the Author & Book Publisher Mess it up...
  • Henry Manampiring
    DON'T WASTE TIME READING THIS. WATCH THE VIDEO ON YOUTUBE INSTEAD. I was lured by this book because of Sinek's TED video. Great video and idea, and I should have stopped there. I feel that the book can be cut by 75% without losing its message. What's really annoying is the overuse of Apple as a example. Like, really? There are other examples in the book, the massive use of Apple story is just irritating. Borrow the book and skim through it. But i...
  • ScienceOfSuccess
    TL;DR The author wants us to communicate from the inside of the golden circle, not from the outside of it. He believes that people don’t buy what you do, they buy why you do it. "People don’t do business with everyone who has what they need. They do business with people who believe in the same thing they believe in."more @
  • Jeff
    Simon Sinek presents a compelling vision of how companies, organizations, and individuals can achieve success. His simple message? Start with why. Which is to say the guiding principle of our endeavors should be based not on what we do or how we do it, but rather on why we do it. According to Sinek, those agencies that can effectively articulate their "why" (or purpose) are most likely to develop loyal followers and long term success.Sounds great...
  • Lili Manolache
    Simon Sinek describes in his book "Start with Why: How Great Leaders Inspire Everyone to Take Action" how leaders and companies should work as a series of circles, i.e. "The Golden Circle" - the why, how, and what. This idea explains why organizations and leaders inspire the others. Everybody knows what they do, some know how they do it, very few people know why they do what they do. The way we communicate, think and act is very easy: we go from ...
  • Jurgen Appelo
    One good point, offered with endless repetition, extreme oversimplification, and annoying inconsistencies, in a bad writing style.
  • Jason Boling
    Using selective facts or analogies to suit an assertion, gratuitous statements often contradicting other assertions, and selective use of parts of a bigger story while conveniently overlooking others in the same context are among the reasons why I found this book to be of no value in leadership development. The author works backwards in that he has a belief in his view of what makes great leaders and selects biased or incomplete data or uses unsu...
  • Mehrsa
    Have you ever noticed that books written for entrepreneurs or other tech-bros love to write about Shackleton? Am I the only one who thinks the dude put himself and his crew in a pickle and then gets lauded for getting them out of the self-imposed pickle? Anyway, they also love to talk about the Wright brothers and Steve Jobs. The thing with these books is that they can't prove that these people succeeded because they had a WHY. In fact, I've seen...
  • Experience Life
    We are easily caught up in the details of what we want to do, and how we are going to get it all done. Communications expert Simon Sinek argues that we’d be far better off if we more regularly focused on why we’re investing all that effort and activity in the first place. It’s the WHY, after all, that inspires action, that galvanizes people and keeps them going when the going gets tough. Embodying our WHYs and effectively communicating them...
  • Natalie
    Start with Why is one of my all time favorite Ted Talks. This book is a longer version of the same concept. For the first few chapters, I did not feel that I was really getting any new information. However, the latter portion of the book went in to more specific examples of how great leaders have changed the face of their companies by focusing on Why.
  • Mohit Pahuja
    Reviewing a book before completing it isn't a great idea usually, but I completed only 30% of the book and it's just too much fluff. The idea is simple but explanations are redundant. Simon's Ted Talk was great but I don't think it's enough content for a book. He doesn't support his theories with enough evidence. Sometimes, I could think of the counter examples very easily. That made me doubt the author's credibility. And the concept of Golden Ra...
  • William Aicher
    I get the message and agree that "why?" is probably the most important question any leader should be asking... and answering. The book was inspiring, to be sure. But it also felt full of speculation as to why certain companies succeed and others don't. It wasn't that what Sinek says is wrong, but it's based upon a lot of assumptions and relationships why little empirical evidence. Carefully chosen examples that tend to confirm his theory, but sti...
  • Laura Frey (Reading in Bed)
    Interesting ideas, poorly presented, with 90% of examples being white men in tech. Try harder.
  • Leah Nadeau
    All in all a good book. Basically base your product/service/business around WHY, more so than what or how.Notes:- "There are only two ways to influence human behavior: you can manipulate it or you can inspire it.... Typical manipulations include: dropping the price; running a promotion; using fear, peer pressure or aspirational messages; and promising innovation to influence behavior—be it a purchase, a vote or support."- price/promotion play i...
  • Malleswari
    This is one of the best books I read in my list. Simon Sinek, the author of the book, narrated very clear how great leaders started with WHY and inspired people. The best part of this book is 'The Golden Circle', which has three layers of WHY at the core, followed by 'HOW', followed by 'WHAT', and which is very much similar to the biological arrangement of human brain of limbic and neocortex. If we have the clarity of WHY we do, know the HOW we c...
  • Maggie
    This book was alright, for non-fiction, I guess. It’s hard for me to gauge, given my intense loathing for non-fiction books. They’re so unenjoyable.Sinek writes decently enough, and I totally buy what he’s dishing out, but I gotta say, by the 9th time he uses Apple or Southwest (or etc.) as an illustrative example, I’m a bit “I get it already!” It seems a bit...convenient.He also contends that finding the WHY is not the hard part - it...
  • Karen ⊰✿
    Having read Leaders Eat Last, and watching and following everything Sinek does, I thought it was about time to go back to his original book.With a basis in anthropology, but a strategic marketing mind and experience, Sinek has created a great argument for why "people don't buy what you do, they buy why you do it". Work out your own personal "why" and you will be successful provided you stay true to that "why" AND make sure others in your organisa...
  • Chad Kettner
    Simon Sinek offers a life-altering and business-changing message: "Start with Why". Why do you do what you do? Why do you get out of bed in the morning? And why should people care?The golden circle - the "why, how, and what" - is grounded in biology. If you were to look at a cross-section of the brain from the top, you’d see that it corresponds perfectly.Starting at the top, our ‘newest’ brain, our homo-sapien brain (also called our neocort...
  • Umberto
    I hated this book.It is overly simplistic, repetitive, has little merit into the real world and was annoying to read. This book could have said everything in 20 pages but instead dragged it out to 200. the examples (in my opinion the only part of the book actually worth reading) are too far and between to make up for the fact that the book is just annoying and repetitive. WHAT WHY HOW, these 3 words were capitalized almost every time they were us...
  • Fred Leland
    This book was very well researched and written in a way that indeed gels with the Author Simon Sinek s "WHY" of inspiring others. The book is based on the premise of most people know what they do. Some know how to do WHAT they do. But very few know WHY they do what they do. Most think from what to how and then on to why. Simon Sinek submits...start with WHY and the how and what will come naturally. By WHY he means whats our purpose,and beliefs be...
  • Andrew Anderson
    The cover of this repetative slog is "How great leaders inspire everyone to take action", which sounds interesting and perhaps even useful. Unfortunately what is between the covers is the same useless "case studies" (I hesitate to grant them that much weight) repeated again and again for more than one hundred and fifty pages.None of the material supporting the book's main thesis past the first is particularly insightful. It's just the same stuff ...
  • Chad Warner
    This book explains that people buy from a company because they believe in its values, not because of the quality of its products or services. In Sinek’s words, “People don't buy WHAT you do, they buy WHY you do it.” Customers and employees want to be part of a higher cause (your WHY), so you need to share yours and show how your products or service advance that cause. If you watch TED Talks, you’ve probably seen Sinek’s 2009 talk, How g...
  • Annemieke Windt
    In his book Start with Why Simon Sinek makes a case for companies to have a clear Why as the underlying principle for doing business. Using the Wright Brothers, Martin Luther King and Apple as primary examples Sinek states that companies that are clear about why they are in business have a better chance of loyality from costumers, even when the company experiences setbacks.Sinek claims that companies that only have What they make and How they mak...
  • Ricardo Sueiras
    I got this book via a recommendation from a friend, so I was probably one of the few that had not seen the TED talk which contains much of the information within this book.I was interested in this book as I thought it would provide some useful insights and background into helping understand the critical success factors into driving change. I am pretty passionate about a lot of tech stuff, and looked at this book as perhaps revealing how others tr...
  • Yevgeniy Brikman
    I read this book after having seen Simon Sinek's TED talk: It turns out, the TED talk is really all you need to watch. This book does little more than repeat that exact same message again and again. Don't get me wrong: that message is extraordinarily important. It's something I keep in mind every single day as I build my company, as I work on talks, when I write blog posts, and so on. The talk conveys 99....
  • Cigdem
    This book was inspiring .... at the beginning. Then it turned into a mantra making me want to hear something different- a different company as an example, a different person, a different view on things. But each page dragged on about the same things and for a short book, this is not an overstatement. I obviously do not like repetition!