The E-Myth Revisited by Michael E. Gerber

The E-Myth Revisited

E-Myth \ 'e-,'mith\ n 1: the entrepreneurial myth: the myth that most people who start small businesses are entrepreneurs 2: the fatal assumption that an individual who understands the technical work of a business can successfully run a business that does that technical workVoted #1 business book by Inc. 500 CEOs.An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business. S...

Details The E-Myth Revisited

TitleThe E-Myth Revisited
Release DateJan 1st, 1995
GenreBusiness, Nonfiction, Entrepreneurship, Buisness, Self Help, Leadership

Reviews The E-Myth Revisited

  • Chad Warner
    This book tells how to get your business to run without you. It shows how to work on your business, not in it. It explains how to get your people to work without your interference. It tells how to systematize so the business could be replicated 5,000 times. It shows how to do the work you love rather than the work you have to do.The E-Myth (Entrepreneurial Myth) is that businesses are started by entrepreneurs seeking profit. In actuality, busines...
  • Christopher
    About half a dozen important ideas buried in a mass of cloying, poorly written prose.The 268 pages dedicated to this text could have been cut to 60 and the book would have been better for it. As it is, prepare to skim.The author's habit of inventing characters that compliment him on his own ideas is a recurring and increasingly annoying technique. He also compliments his invented characters for their eloquence and drops repeated advertisements fo...
  • Travis
    If it weren't for the condescending, overly-simplistic, overly-drawn out, incessantly repetitive tone of this book, it would be good--it does have meaningful concepts, it just should have been twenty pages long. I've spent years working in consulting where process works when people don't. This book took sixty pages to suggest that the poor overworked technician hire help. Another fifty pages to explain that you need good processes so that you can...
  • Wellington
    This is a fine book showing some of the flaws of small businesses and why so many fail. The author uses a fictional small business owner who started a pie shop and running herself ragged. She has a great gift in making pies but is burning herself out. She was thinking about how she her job was making and selling pies when her business could and should be so much more.Successful companies don’t actually sell the products that they make. They ful...
  • Sophie
    The The E-Myth Revisited deals with two major misconceptions about running a business: that every small business owner is an entrepreneur and the assumption that working on your business is the same as working in your business. This book is an absolute must-read for business owners and while on occasion the writing is a little cheesy there are plenty of really important topics discussed in a clear, informative manner, which will help you grow you...
  • Chris
    I skimmed this book five years ago after hearing about it from some North Point staff members. I thought I understood the basic ideas, so for the last five years the book sat on my shelf. Until this week. I had a chance to listen to the book this week, and will likely add it as required reading for all our new staff members.Great lessons:1) Most people get into business (ministry?) because they like doing something and wish they could do it for t...
  • Meg
    I read this a few years ago. It was the text for one of my husband's business classes. He said it was a good book... and I said, "WHAT DID YOU JUST SAY?" (qualifies as one of the most rare phrases to escape his gorgeous lips) So I had to read it, see.It's actually pretty amazing. I'm betting I'll never start my own business, because the things I do tend to be less-marketable services and commodities. Reading, doing laundry, watching Buffy the Vam...
  • Filipe Lemos
    This book is appears in all must-read-business-books-lists.Well, not on mine.While I agree that standardization of processes can go long way, the McDonald's of the world already exist. Trying to create another one, is as likely as to aiming to be the next Facebook.The way I work in the corporate world, and the way I see myself working in an enterprise of my own, isn't factory work, follow the manual and nothing but the manual, don't think just ex...
  • Nicholas
    The general stuff was good. A lot of the specifics are born out of an older era of thinking. Just think of those few innovative companies that did away with the organizational charts. Think of those companies that laugh at it because it doesn't reflect reality. But is that because the idea of the chart is wrong or people just don't know how to make them properly. Perhaps the chart should be cut into a big jumble of different tasks all of which ca...
  • Elise Edmonds
    The principles in this book are very good, and I think Gerber nails the reasons why so many small businesses fail. The distinction between the roles of Entrepreneur, Technician and Manager are well thought out and reflect reality.The systems Gerber recommends putting into place are stringent, and I feel it would be difficult to transfer them to certain types of business - service businesses, and highly skilled technical businesses for example. It...
  • Daniel Taylor
    Self-employment does not make you an entrepreneur.In this classic, Gerber highlights the three functions in a business: the Entrepreneur, the Manager, and the Technician. Self-employed people stay on the Technician-level and thus limit themselves.He then moves onto the three stages of business growth, Infancy, Adolescence, and Maturity and shows how the role of the functions change as you grow.Finally he outlines a Business Development Program, a...
  • Robert
    "A life laking in comprehensive structure is an aimless wreck. The absence of structure breads breakdown" - Quote from The Third Wave, Alvin Toffler. So Mr. Gerber makes the point that in a broken world our businesses need to be the shelter from the chaos with what Mr. Gerber calls "Impeccable order".“The difference between great people and everyone else is that great people create their lives actively, while everyone else is created by their l...
  • Mario Tomic
    This book is an absolute MUST READ for anyone looking to start or manage a business. It's evergreen wisdom that will give you a nice foundation how to plan your business and the proper way to manage it. Even if you don't wanna start your own company this book will definitely help you understand more about business in general and how the structure of a stable company works. This is a really valuable book full of wisdom, don't miss out!
  • Patrick Sherriff
    I am a small business owner, or at least I thought I was before I read this book, but now I realise I'm not. Yes, I'm a self-employed English language teacher in Japan, but what I have isn't a business so much as a job. The crucial difference being what happens if you stop pedalling. If I did, the bike would quickly grind to a halt and topple over. That means I have a job. A business on the other hand is an institution (even a small one) that cou...
  • Farnoosh Brock
    It felt like overnight MBA school. Or better. A 5-star through and through. I never got my MBA. I've build a 6-figure business after resigning from my long corporate career, and I'm never going to go for the MBA, but listening to Michael Gerber's E-Myth Revisited book, I feel like I just went to overnight MBA School.I listened to the book at 1.5x the speed over several flights and learned SO MUCH and I feel that even if you are a pro small busine...
  • Mohammad
    موضوع اصلی این کتاب نحوه توسعه کسب و کارهای کوچیکه. این موضوع رو با طرح یک داستان شروع می کنه و بعد از توضیحات هر بخش دوباره همون مطالب رو در قالب ادامه همون داستان بین کاراکترهای کذایی مطرح می کنه و قسمت پایانی هر فصل رو به این داستان اختصاص داده.می گ...
  • Melissa Jill
    This book is one of the most highly acclaimed reads for small business owners. I started listening to it on CD a few years ago and then got distracted and just finished it recently. I got the gist of the message a few years back and it truly shaped my business and focus from that point forward.The E-Myth (Entrepreneurial Myth) is that businesses are started by entrepreneurs seeking profit. In actuality, businesses are started by technicians (empl...
  • Omar Halabieh
    The book revolves around a central idea, that there exists a myth ("E-Myth") which states: "Small businesses are started by entrepreneurs risking capital to make a profit. This is simply not so. The real reasons people start businesses have little to do with entrepreneurship. In fact, this belief in the Entrepreneurial Myth is the most important factor in the devastating rate of small business failure today. Understanding the E-Myth, and applying...
  • Jim
    One of the worst titles for one of the best business books I've read in a long time. The "E Myth" stands for the "Entrepreneur myth" which, in Gerber's opinion, has caused many small American businesses to fail. Gerber believes that the notion that people of a certain type drive success in business, is pretty much dangerous bunkum. Systems drive business, and if you construct the right systems, the business will run itself. Of course, it's a bit ...
  • Chris Mower
    I've read this book 3 times now over the past 5 years... well, I read it once very thoroughly and marked it up with highlights and notes... then read/skimmed it the second and third times... truth is it drives me nuts when people invent characters/dialogue in these types of books, and it's even more annoying when the dialogue is unnatural. Grudges aside, it teaches excellent business principles and ideas and thus comes highly recommended for the ...
  • Alex Stevenson
    Hands down the best book on business I've read yet. You often hear the same generic motivational narrative and watered down advice over and over. This book was the complete opposite - it shows you the core of what a business really is and gives you practical advice on starting a successful one. A must read for anyone into entrepreneurship, and even if you aren't it'll give you invaluable advice on how to use systems to achieve results in your eve...
  • Louai Roumani
    I am usually very skeptical about business books; there seems to be an endless stream of new books underlying 'revolutionary' theories on what to do and what not to do in business. Some say you should plan more, others insist the way to go is not to plan; and so on. In spite of this skeptical mindset, I gave this book a chance as recommended by a friend. Little did I know that I was destined to the best business book I have ever read. The languag...
  • Toma
    I definitely recommend this book to any aspiring entrepreneur or small business owner.
  • Brandon Allen
    The E-Myth is an important read for inspiring entrepreneurs if for no other reason than to keep you on track with doing what’s important for your business. Specifically making sure that you are always working on your business.The overall message of this book is for small business owners to have systems and processes in place for their business. The main model that Michael Gerber uses is the franchise model that ensures that companies like McDon...
  • Amit
    Recommended reading for entrepreneurs.Notes:Work on your business, not in it.A company is supposed to grow and it will not grow if you only care about the technical workBuild the company as a set of systems that could be copied for repeatable success.Clearly define and document every role and have an insight in every oneYour customers perceived need is more important than their actual need.Experiment to make your systems better.Measure everything...
  • Khánh Trình
    Sách viết đơn giản, dễ hiểu, cụ thể hơn so với Lean Startup. Hiểu cho đúng thì làm business lúc nào cũng cần kiểm định từng ý tưởng mới của người quản lý, đòi hỏi người quản lý phải có tư duy đổi mới liên tục. Sách phù hợp cho những người còn bỡ ngỡ chưa hiểu rõ làm business thực sự là như thế nào, xứng đáng là một best seller trong số cá...
  • Jeff
    Outstanding. Second time I've read it, better this time around. If you are starting a new business or organization, this is a must-read.Some takeaways:The Entrepreneur, the Technician, the Manager.The true product of a business isn't what it sells but how it sells it.The Entrepreneur asks, "Where is the opportunity?"Tom Watson, IBM: "Every day is devoted to business development, not doing business."Mr. Watson had a clear picture of what IBM would...
  • Rob Dudek
    This book is a must read! Throughout the whole book I felt like Mr. Gerber was talking directly to me. As a small business owner I must admit, I wish I had read this book sooner - it highlighted some of the mistakes I had made, as well explained certain processes and why they had occurred. It's a quick and easy read, with the author (more or less) getting straight to the point. If I was you, I'd definitely read this book, no matter if you're plan...
  • TarasProkopyuk
    Данная книга скорее всего одна из лучших и которые можно рекомендовать без малейших сомнений людям которые задумались или уже на пути открытия своего собственного бизнеса.Автор поднял самые актуальные и важные психологические вопросы. Я думаю,...